Do “nice guys finish last”? If so, then maybe that explains why so many capable evangelical men and women shun the competitive world of business.

National opinion polls rank business managers well below the more traditional professions—and, tragically, the Christian academic community has done relatively little either to alter these negative perceptions or favorably influence the profession’s ethical climate.

Few colleges provide the special combination of balanced education and a vision for ministry in the “power professions” that would allow individuals to develop into top-level business executives. Today, Christian young people interested in business-related careers are faced with the dilemma of choosing a secular college with a superior business reputation yet an environment rife with temptation and little Christian support, or attending a Christian institution where a student’s faith can be strengthened and integrated, but which may not be highly regarded by business recruiters and prestigious graduate schools.

Some faculty members at Christian liberal arts colleges become indignant at the thought of such a dilemma. It is more important, they say, to acquire knowledge and appreciation of religion, philosophy, music, literature, art, and history instead of concentrating on more pragmatic courses. Yet, Christian colleges could provide their present, frequently excellent, emphasis on the liberal arts but also make stronger efforts to include effective, pragmatic curricula in business, accounting, information systems, and computer science to meet the needs of those students interested in pursuing management careers.

Pragmatic courses can be sufficiently broad, deep, and demanding to ...

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