Name a problem—spouse abuse, overeating, or the newly coined malady of “toxic faith”—and a Christian probably has written a book about recovering from it. Recovery is the latest rage in Christian book publishing, as displayed earlier this summer at the Christian Booksellers Association (CBA) convention in Orlando, Florida.
“As publishing goes, recovery books are good business, following trends and fashions,” said Bill Griffin, who covers religious publishing for the leading trade magazine, Publishers Weekly.
Once dominated by HarperSanFrancisco, the religious publishing division of HarperCollins, the recovery market is now filled with well-known Christian publishers. Thomas Nelson and Word, Inc., have entered in a big way; InterVarsity Press, Servant, Zondervan, and a host of others have also published recovery titles on a smaller scale.
“While other publishers are content to come out with new books,” announces a recent ad about the recovery genre, “Thomas Nelson is coming out with entirely new categories.” Bob Zaloba, Nelson’s vice-president of sales and marketing, cites figures to back the claim.
Nelson has sold more than 280,000 copies of Serenity: A Companion for Twelve Step Recovery, a New Testament with 12-step essays; approximately 297,000 copies of Love Is a Choice, by the founders of the Dallas-based Minirth-Meier Clinics; and more than 155,000 copies of Love Hunger, Minirth-Meier’s answer to overeating.
Kip Jordan, vice-president and publisher of Word, cites two of his company’s best sellers: The Search for Significance, by Robert S. McGee, founder and president of Rapha treatment centers (80,000 copies; some 500,000 copies have been sold or distributed through Rapha clinics), and Christian Counseling: A Comprehensive ...1
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