At a 1997 Marketing and Public Policy conference in Boston, Iowa State University psychology professor Brad J. Bushman presented the results of a series of experiments on the potential of warning labels for attracting audience to violent programs. Results showed that warning labels increased interest in violent programs, especially when the label source or "authority" was to have been the U.S. Surgeon General and all viewers were the target instead of just "young viewers."
Comparing labels that just provided information ("This film contains violence.") vs. labels that also had a warning ("This film contains violence. Viewer discretion is advised.") found that the warning labels, by telling people what to do, actually increased interest in violent programs.
—Herb Rotfeld, in Marketing News
(Rebellion, Sinful nature)
1 Peter 5:1-5
How college freshmen graded the leaders of these institutions:
—Louis Harris, in USA Today (10/28/98)