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Burned by Branding

What churches can learn from the anti-Starbucks movement.

Believe it or not, not everyone loves Starbucks. The Wall Street Journal's Janet Adamy has written about the growing resistance the Seattle-based coffee cartel is facing in many communities. The issue - Starbucks ignores local culture in favor of maintaining its brand-identity.

The already omnipresent Starbucks has plans to triple its locations worldwide to 40,000, but Adamy says the plan has alarmed some communities. "The proliferation of [Starbucks] stores has prompted a small number of cities to block it from opening out of concern the chain will erode the local character."

I've attended a number of conferences and read many reports in recent years about the popular multi-site church model. Invariably these sources will reference Starbucks as an example for churches who wish to establish themselves in multiple communities. But what should the church be learning from the rising anti-Starbucks sentiment?

During my first year of church ministry the two more experienced pastors on staff took ...

January/February
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