Anyone can understand the desire for an alternative to the word "Christian." There are plenty of "Christians" I'd rather not be associated with. I'd much prefer to maintain my relationship with Jesus while making clear to others I am not in relationship to Pat Robertson or Jack Spong.
Lisa Miller, true to form as an excellent religion journalist, has brought attention to efforts to follow Jesus without calling oneself a "Christian." Non-Christian Christ-followers even seem to have some scripture on their side. The first name of the Jesus movement in the book of Acts is "followers of the Way." There are plenty of other fully-biblical alternatives: disciples, apostles, friends of God. Apparently the movement has legs: more than 900 Facebook groups call themselves some variant of "follower of Jesus."
There's some sleight of hand here. Imagine a banker in the current financial crisis objecting when you name her job description. "I'm not a banker, I'm a cashier." You would be unimpressed. Or ...1