Social Trends

America is in a party deficit. Only 4.1 percent of Americans attended or hosted a social event on an average weekend or holiday in 2023, a 35 percent decrease since 2004. Last month, Party City, the country’s largest retailer of mylar balloons, goofy disposable plates, and other complements to raging, announced that it would close after years of flagging sales and looming debt.

Six months ago on Reddit, someone asked one of the saddest questions I’ve ever seen on the social platform, which is really saying something: “Did anybody else think there would be more parties?”

“When I was a kid my parents and extended family used to have serious parties on a regular basis,” the post continues. “I remember houses and yards full of people, music all the way up, lots of food and of course free flowing alcohol. Neighbors, family, coworkers, their friends, they all showed up. And likewise, my parents went to their parties. I thought that is what my adult years would be like, but they aren’t.”

A lot of other people seem to feel the same way. Polling from 2023 showed that although 84 percent of Americans enjoy birthday parties, only 59 percent had attended one in the previous year. In a different YouGov poll from 2022, only 28 percent of respondents said they would “probably” or “definitely” throw a party for their next birthday. Everyone wants to attend parties, but no one wants to throw them. We just expect them to appear when we need them, like fire trucks.

Every generation has chased trends. But to some members of Gen Z, the objects of teenage yearning feel more plentiful and less durable than ever before.

For the past few years, opening up social media has felt like standing in front of a fire hose of fashion and internet fads and cranking open the nozzle, full blast.
New “it” water bottles are anointed almost quarterly. Influencers urge their viewers to style themselves as coastal grandmothers, ballet dancers, indie sleazers and coquettes — looks that have little in common besides the consumption they require. Specious fads like the “mob wife aesthetic,” recognized by publications including this one, prompted The New Yorker’s humor column to predict what might come next: How about “Supreme Court casual” or “spotted-lanternfly goth”?

To keep up would leave most people broke, not to mention disoriented. And while a majority of these crazes are labeled “Gen Z trends,” members of that generation may be the ones most fatigued by the churn.

Of course, there have always been trends. Lately, though, trends feel more overwhelming. Young people have described an online trend ecosystem that resembles a soupy flood plain of fads — trends that are at once flimsy and a genuine source of stress for young people eager to fit in. The insecurity that young people feel when they don’t have the “it” item is amplified when there’s a new “it” item every week.

In a relatively short period of time, smartphones have grown to a near-ubiquitous status. With each passing new release, smartphones are becoming more powerful and all-encompassing. Understandably, this is leading to increased user adoption and a surge in daily screen time.

Here are some highlights (2024 Statistics):

• On average, Americans spend 3 hours and 15 minutes on their phones each day.
• People check their phones an average of 58 times each day. And almost 52% of phone checks occur during work hours.
• Worldwide statistics show that the top 5 nations in cell phone use were the Philippines, Brazil, South Africa, Thailand, and Ghana, averaging just over 5 hours a day on their smartphones.
• Around 1 in 3 (36%) Americans believe they spend too much time on their smartphones each day.

There is a correlation between generations and phone screen time per day:

Gen Z - 6 hours and 5 minutes, with 56% feeling addicted Millennials - 4 hours and 36 minutes, with 48% feeling addicted Gen X - 4 hours and 9 minutes, with 44% feeling addicted Baby Boomers - 3 hours and 31 minutes, with 29% feeling addicted

One study found that, on average, children get their first phone at age 12. That means that the average American is expected to spend approximately 12 years of their life looking at their phone.

More than half of Americans believe they are too dependent on their phones (52%). As many as 3 in 5 (59%) use their phones in the bathroom, while 27% will text when at stoplights.

By 2027, there are expected to be 7.69 billion smartphone subscriptions.

In the past few decades, the sector has shifted from tables to takeaway, a process that accelerated through the pandemic and continued even as the health emergency abated. In 2023, 74 percent of all restaurant traffic came from “off premises” customers—that is, from takeout and delivery. This is up from 61 percent before COVID, according to the National Restaurant Association.

The flip side of less dining out is more eating alone. The share of U.S. adults having dinner or drinks with friends on any given night has declined by more than 30 percent in the past 20 years. “There’s an isolationist dynamic that’s taking place in the restaurant business,” the Washington, D.C., restaurateur Steve Salis said. “I think people feel uncomfortable in the world today. They’ve decided that their home is their sanctuary. It’s not easy to get them to leave.”

Even when Americans eat at restaurants, they are much more likely to do so by themselves. According to data gathered by the online reservations platform OpenTable, solo dining has increased by 29 percent in just the past two years. The No. 1 reason is the need for more “me time.”

If two of the 20th century’s iconic technologies, the automobile and the television, initiated the rise of American aloneness, then screens continue to fuel and even accelerated, our national anti-social streak. Countless books, articles, and cable-news segments have warned Americans that smartphones can negatively affect mental health and may be especially harmful to adolescents. But the fretful coverage is, if anything, restrained given how greatly these devices have changed our conscious experience.

The typical person is awake for about 900 minutes a day. American kids and teenagers spend, on average, about 270 minutes on weekdays and 380 minutes on weekends gazing into their screens, according to the Digital Parenthood Initiative. By this account, screens occupy more than 30 percent of their waking life.

Urban safety experts have long worried about the impact of distracted driving. However, a new study by researchers suggests we should be equally concerned about distracted walking.

Researchers have uncovered alarming differences in behavior between pedestrians engrossed in their mobile devices and those who remain alert to their surroundings. The study, conducted at two busy intersections in downtown Vancouver, used advanced video analysis techniques to examine the behavior of pedestrians and drivers during near-miss incidents.

Published in the journal Accident Analysis & Prevention, the findings paint a concerning picture of how our smartphone addiction is affecting our safety on city streets. Distracted pedestrians, those using their phones for texting, reading, or listening to music, tend to walk slower and maintain closer proximity to vehicles compared to their non-distracted counterparts. They also rarely yield to oncoming traffic and are less likely to change their walking direction, even when dangerously close to vehicles. This behavior suggests a significant decrease in awareness of their surroundings and reduced navigational efficiency. This creates a perfect storm for potential accidents.

The next time you find yourself reaching for your phone while walking, remember: the digital world can wait. Your safety, and the safety of those around you, depends on staying present in the physical world.

In today's digital age, selfies have become a global phenomenon. Millions of people, especially young adults, spend countless hours capturing and sharing images of themselves. This trend reflects a growing desire for self-expression, social validation, and personal branding. Here are the most current stats as of the end of 2024:

• 92 million selfies are taken every day.
• Individuals spend 54 hours a year (or 7 minutes a day) taking selfies.
• The average “selfie-taker” is 24 years old.
• Women take 1.5 times more selfies than men.
• A full 95% of youth have taken selfies, compared to 63% of those aged 35–54 and only 44% of people over 55.
• Roughly 33% of pictures snapped by 18 to 24-year-olds are self-portraits.
• Millennials are forecast to capture around 25,700 selfies over their lifetime.

Possible Preaching Angle:

Kind of makes you think that the world was a little less narcissistic when we had to pay for film.

Derek Thompson, a writer for The Atlantic, notes that as our homes have become less social, residential architecture has become more anti-social. Thompson writes:

Clifton Harness is a co-founder of TestFit, a firm that makes software to design layouts for new housing developments. He told me that the cardinal rule of contemporary apartment design is that every room is built to accommodate maximal screen time. “In design meetings with developers and architects, you have to assure everybody that there will be space for a wall-mounted flatscreen television in every room,” he said. “It used to be ‘Let’s make sure our rooms have great light.’ But now, when the question is ‘How do we give the most comfort to the most people?’ the answer is to feed their screen addiction.”

Bobby Fijan, a real-estate developer, said last year that “for the most part, apartments are built for Netflix and chill.” From studying floor plans, he noticed that bedrooms, walk-in closets, and other private spaces are growing. “I think we’re building for aloneness,” Fijan told me.

Internal documents from Tik Tok executives and employees reveal that the social media platform is driven to capture the attention of users. Here were some of their own internal statements:

• An internal presentation on the 2021 strategy for TikTok describes the company as being in an “arms race for attention.”
• “It’s better to have young people as an early adopter, especially the teenagers in the U.S. Why? They’ve got a lot of time.”
• “Teenagers in the U.S. are a golden audience.
• “The product in itself has baked into it compulsive use.”
• “The reason kids watch TikTok is because the algorithm is really good... But I think we need to be cognizant of what it might mean for other opportunities. And when I say other opportunities, I literally mean sleep, and eating, and moving around the room, and looking at somebody in the eyes.”
• As an internal guide on push notifications explained, a key goal of TikTok’s push notifications is to “Activate & Engage users with the right content at the right time, to encourage users to open the App more and stay longer.”
• In a chat message a TikTok employee confirmed that the company’s “goal is not to reduce the time spent” on the TikTok app, but rather to ultimately “contribute to DAU [daily active users] and retention” of users.

A cafe in Amsterdam is filled with people on a Sunday afternoon, but there’s not a laptop or cellphone in sight. Those meeting are part of the Offline Club, where a Wi-Fi signal is not needed, whose members check their electronics at the door, grab a coffee and a seat, and pretend like it’s the '90s.

Each meeting starts off with quiet time for reading, crafting, or just relaxing with your beverage. Then it becomes social for people who want to engage with others.

Co-founder of the club, Ilya Kneppelhout said, “The Offline Club is a way for people to detox from their rushed daily lives and ever-connected lives with notifications. And it is people who are unhappy with their social media usage or their phone usage and screen time and want to decrease that and get back to real connection."

It’s a simple concept, but participants say they really look forward to it. “You get to be very present in a way you didn’t come in realizing,” one member said. Kneppelhout added, “It felt a bit like traveling in time and made me feel nostalgic about the way bars and cafes used to be. Because nowadays, those are places we’re only going to with friends and people we already know and spend time doing digital things like work.”

The founders say they think the concept would work well in other cities, too. “We’re getting together with a franchising concept and we hope to have offline detox events in the entire world for people to reconnect.”

Did you know horses have friends? They do according to writer Sterry Butcher, who lives on a Texas farm with horses.

According to Butcher, horses form friendships, and these friends stand nose to rump to cooperatively swish flies from the other’s face with their tails. They’ll rake their teeth against the other’s withers or back, scratching places the other cannot reach on his own.

And not only do horses scratch each other’s back. They watch each other’s back. In the wild, they spend the entirety of their lives within the eyesight of another horse. Even domestic horses, who don’t venture beyond their pasture, will take turns staying awake while others sleep. It’s like shifts on guard duty.

What horses have is what we need. Every one of us needs a friend. Someone who will swish away the annoying biting flies that come toward us in life. Someone who will scratch our back, helping us with the things we can’t reach or do on our own. Someone who will stay awake and protect us from dangers.

In a New York Times piece “Gen Z Has Regrets,” Jonathan Haidt and co-writer Will Johnson ask if young people wish social media had never existed. Between a third and a half say they do!

Nearly all American teenagers use social media regularly, and they spend an average of nearly five hours a day just on these platforms. 52 percent say social media has benefited their lives, and 29 percent say it has hurt them personally. We have found this pattern…in a wide array of surveys.

We’re not just talking about sad feelings from FOMO or social comparison. We’re talking about a range of documented risks that affect heavy users, including sleep deprivation, body image distortion, depression, anxiety, exposure to content promoting suicide and eating disorders, sexual predation and sextortion, and “problematic use,” which is the term used to describe compulsive overuse that interferes with success in other areas of life.

If any other consumer product was causing serious harm to more than one out of every 10 of its young users, there would be a tidal wave of state and federal legislation to ban or regulate it. In 2020 Sarah Condon said, “We are in the 1920s of cigarettes when it comes to social media.” In 2024, the prognosis seems clear!

Gen Z does not heavily regret the basic communication, storytelling, and information-seeking functions of the internet. If smartphones merely let people text each other, watch movies and search for helpful information, or interesting videos (without algorithms intended to hook users), there would be far less regret and resentment.

Respondents wished these products had never been invented:

Instagram (34 percent)

Facebook (37 percent)

Snapchat (43 percent)

TikTok (47 percent)

X/Twitter (50 percent)

It feels like kids’ slang is evolving so quickly that adults now need to learn a new language just to keep up. The latest viral phrase? “Six seven.” But what does it actually mean, and should parents be concerned?

The “six seven” trend started with the song "Doot Doot (6 7)" by rapper Skrilla, where “6-7” refers to 67th Street in Chicago. The meme went viral on TikTok, especially in edits featuring NBA player LaMelo Ball, who is 6' 7" tall. These videos often splice together clips of Ball with the Skrilla song, and soon, tweens everywhere were making their own “six seven” content and repeating the phrase endlessly.

But the meaning behind “six seven” is intentionally vague. Some kids use it to mean “so-so,” often with a hand gesture, while others see it as a reference to height or basketball. Ultimately, the phrase is mostly nonsense-which is part of its appeal. As one TikTok commenter put it, “I think the point is that it makes no sense,” while another added, “but it’s provocative.”

Teachers have already voiced frustration about the trend disrupting classrooms, with some banning the phrase outright due to constant interruptions. On Reddit and TikTok, both educators and students have shared stories of “six seven” derailing lessons and becoming a classroom in-joke.

Should parents worry? Probably not, but context matters. Kids have always latched onto silly, context-free phrases for fun. Remember “YEET?” Still, it’s worth knowing that “six seven” comes from a rap song with explicit lyrics, which is inappropriate. If your child is using the phrase, ask where they heard it and what they think it means. It’s a good opportunity to talk about media literacy and responsible language online.

For most kids, though, “six seven” is just another catchy, meaningless meme-one that’s more amusing because adults don’t get it.

Possible Preaching Angle:

The “six seven” meme is an example of how quickly children’s culture can shift and how bewildering it can feel for parents. Scripture encourages parents to stay engaged, teach discernment, lead with humility, and model Christlike love. Rather than fearing or fighting every trend, use them as opportunities to build trust, teach wisdom, and shepherd your child’s heart toward God.

Jonathan Haidt, author of a bestseller, "The Anxious Generation," challenged church leaders to address an important issue. He writes:

As long as children have a phone-based childhood there is very little hope for their spiritual education. An essential precondition is to delay the phone-based life until the age of 18, I would say. Don't let them fall off into cyberspace, because once they do, it's going to be so spiritually degrading for the rest of their lives. There's not much you can do in church if they are spending 10 hours a day outside of church on their phones.

Believers also need to know that researchers have found evidence that religious communities and families play a crucial role in raising healthy children. Haidt continued, “The kids who made it through are especially those who are locked into binding communities and religious communities.” Meanwhile, it is the "secular kids and the kids in progressive families" who tend to be "the ones who got washed out to sea."

Haidt stressed that lives built on smartphones, tablets, and computers will change their minds and hearts:

Half of American teen-agers say that they are online 'almost all the time.' That means that they are never fully present – never, ever. They are always partly living in terms of what is happening with their posts, what's happening online….

There is a degradation effect that is overwhelming, but most people haven't noticed…. I am hoping that religious communities will both notice it and be able to counteract it. But you can't counteract it if the kid still has the phone in a pocket. The phone is that powerful.

Parents are bombarded with a dizzying list of orders when it comes to screen time and young children: No screens for babies under 18 months. Limit screens to one hour for children under 5. Only “high-quality” programming. No fast-paced apps. Don’t use screens to calm a fussy child. “Co-view” with your kid to interact while watching.

The stakes are high. Every few months it seems, a distressing study comes out linking screen time with a growing list of concerns for young children: Obesity. Behavioral problems. Sleep issues. Speech and developmental delays.

Maya Valree, the mother of a three-year-old girl in Los Angeles, understands the risks and constantly worries about them. But limiting her daughter’s screen time to one hour feels impossible as she juggles life as a working parent, she said.

Over the last few years, her child’s screen time has ranged up to two to three hours a day, more than double the limit recommended by pediatricians. Valree puts on educational programming whenever possible, but it doesn’t capture her child’s attention as well as her favorites, Meekah and The Powerpuff Girls.

“Screen time is in the top three or five things to feel guilty about as a mom,” she said. “I’ve used it to pacify my daughter while cooking or working or catching up on anything personal or professional.”

Too much screen time harms children, experts agree. So why do parents ignore them? Parents need to have some type of distraction for their kids, and “screens tend to be the easiest option, the lowest hanging fruit,” said pediatrician Whitney Casares. “I hear more people saying, ‘I know screen time is bad, I wish we had less of it in our family, but I feel helpless to change it.’”

The most recent data available comes from a national survey of nearly 1,500 families with children ages eight and younger conducted in 2020. The survey found that few families were not coming anywhere close to pediatricians’ recommended limits.

• Children under two watch an average of 49 minutes of digital media a day, while the guidelines recommend avoiding screens for children under two.

• Children ages two to four watch an average of two-and-a-half hours a day, more than twice the limit recommended.

• Children five to eight watch just over three hours a day. The American Academy of Pediatricians does not provide strict time limits for school-age children but advises parents to make sure screen time does not displace other activities.

A study of YouTube, TikTok, Snapchat, Instagram, and Facebook revealed that American Teens—by a large margin—use YouTube (71%) more than TikTok (58%). But they're more likely to scroll through the TikTok app "almost constantly," according to Pew Research Center polling.

The stat points to how addictive and unhealthy TikTok's endless feed of videos can be for teens.

A study from the Center for Countering Digital Hate found that new TikTok accounts were shown self-harm and eating disorder content within minutes of scrolling.

• Suicide-related videos popped up within 2.6 minutes.
• Eating disorder content popped up in 8 minutes.

Because of this, there's suddenly a roaring national debate over fears about teens' privacy, their data security—and all the misinformation going straight to their phones. Citing national security concerns, Congress is pushing to force the platform's Chinese parent company to sell TikTok or face a ban.

Psychologist Jean Twenge says. "It's of course possible that people will replace TikTok time with YouTube time or Instagram time. However, TikTok's algorithm is particularly effective at getting you to spend more time on it."

An article on Vice starts with an intriguing question:

You know the feeling. A sort of internal itch … Wouldn't it be nice to see what my friends are up to? But, no, you're working. You need to finish your article or file a report or get to your appointment on time. But you can just check Facebook quickly, can't you? And then you're five minutes late to your appointment, again.

Is Facebook really addictive? Well, that all depends, but based on this study from the University of Chicago's Booth School of Business, it's sure hard to resist that urge to go and look at Facebook. "Surprisingly" the article concluded, "the data suggests that the checking of social media accounts ranks higher than having a smoke or a drink as a 'self-controlled failure.'"

While this conclusion may seem surprising, it really isn't. Part of why people give in to compulsions is because they determine that the consequences aren't great enough for them to resist. Behaviors like smoking and drinking have a much higher "cost" than quickly checking a social media account.

Yet, spending excessive time on Facebook does cost something. It costs time, and when people check Facebook twenty times per day, that time adds up. Maybe it’s time to start studying the real costs associated with social media addiction.

Possible Preaching Angle:

Since Facebook use is beginning to decline among young people, for this illustration you could include or substitute other popular social media sites such as: Instagram, WhatsApp, TikTok, WeChat, Messenger, or Telegram. You can find a list of the top 35 social media platforms for 2024 here.

Jonathan Haidt is a social psychologist who believes that your child’s smartphone is a threat to mental well-being. His book, The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness, hit the No. 1 spot on the New York Times’ best-seller list. This book has struck a chord with parents who have watched their kids sit slack-jawed and stock still for hours, lost in a welter of TikTok, Instagram, Snapchat, Twitch, Facebook, and more. He says:

I do a little demonstration. I ask people, suppose a demon came to us in the nineties with three magical boxes. And he said, “You can open as many as you want, but if you open a box, it’s going to take fifteen hours a week from you.”

The first box is the Internet. You get this amazing thing, but it’s going to take fifteen hours a week from you. Would you open it? Are you glad we have the Internet? Everyone is glad we opened that box. We think that time is worth it.

The next box is the smartphone. You open it up. It’s this incredible digital Swiss Army knife (of apps and functions). It’s going to take another fifteen hours a week. So now you’re up to thirty hours a week on this. Do you want it? Are you glad we have smartphones? At that point, most hands go up. The great majority of adults say, “Yeah, I’m glad we opened that box.” Now you’re at thirty hours a week.

Next there’s a third box: social media – Instagram, Facebook, Tumblr, TikTok. It’s going to be another fifteen hours a week. So now you’re up to forty-five hours a week. What do you think? Are you glad we opened that?

The great majority of people say, “I wish we hadn’t opened that one.” I’m not talking about keeping kids off the Internet. I’m talking about not allowing them … to give away their data, and some rights, to a company that does not have their interests at heart. That is using them as the product to sell to their customers who are the advertisers. That’s what I don’t want done to eleven, twelve, thirteen, fourteen-year-old kids.

In his book The Anxious Generation: How the Great Rewiring of Childhood Is Causing An Epidemic of Mental Illness, Jonathan Haidt tells the story of what happened to Gen Z (born 1995). They became “the first generation in history to go through puberty with a portal in their pockets that called them away from the people nearby and into an alternative universe that was exciting, addictive, unstable and . . . unsuitable for children and adolescents.”

In 2011, 23% of teens had a smartphone. By 2016, 79% of teens owned a smartphone, as did 28% of children eight to 12. Soon teens were reporting they spent an average of almost seven hours a day on screens. “One out of every four teens said that they were online ‘almost constantly,’” Mr. Haidt writes.

Girls moved their social lives onto social media. Boys burrowed into immersive video games, Reddit, YouTube, and pornography.

Suddenly children “spent far less time playing with, talking to, touching, or even making eye contact with their friends and families.” They withdrew from “embodied social behaviors” essential for successful human development. It left them not noticing the world.

Signs of a mental-health crisis quickly emerged. Rates of mental illness among the young went up dramatically in many Western countries between 2010 and 2015. Between 2010 and 2024 major depression among teens went up 145% among girls, 161% among boys. There was a rise in disorders related to anxiety as well. Mr. Haidt looked at changes that weren’t self-reported—studies charting emergency psychiatric care and admissions. They too were up. “The rate of self-harm for . . . young adolescent girls nearly tripled from 2010 to 2020.”

Jonathan Haidt is a social psychologist who believes that your child’s smartphone is a threat to mental well-being. His new book, The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness, hit the No. 1 spot on the New York Times’ best-seller list.

This book has struck a chord with parents who have watched their kids sit slack-jawed and stock still for hours, lost in a welter of TikTok, Instagram, Snapchat, Twitch, Facebook, and more. Haidt blames the spike in teen-age depression and anxiety on the rise of smartphones and social media, and he offers a set of prescriptions: no smartphones before high school, no social media before age sixteen.

His concern is with a lack of protection for the young in the virtual world. Tech companies and social-media platforms have been “designing a firehose of addictive content.” This is causing kids to forgo the social for the solitary and have “rewired childhood and changed human development on an almost unimaginable scale.” He continues:

In 2008 the original iPhone was an amazing Swiss Army knife. It was one of the greatest inventions of humankind. So, if I wanted to get from point A to point B, hey, there’s a mapping function. If I want to listen to music, hey, there’s an iPod, and it was not harmful to anyone’s mental health.

But then a couple things changed in rapid succession, and the smartphone changed from being our servant to being our master, for many people. In 2008, the App Store comes out. In 2009, push notifications come out. So now you have this thing in your pocket in which thousands or millions of companies are trying to get your attention and trying to keep you on their app. In 2010, the front-facing camera comes out; in 2010, Instagram comes out, which was the first social-media app designed to be exclusively used on the smartphone.

So, the environment that we were in suddenly changes. Now the smartphone isn’t just a tool; it is actually a tool of mass distraction. What I mean by “the great rewiring” is this … once we get super-viral social media in 2010, a lot of things change. Now it’s not just “Hey, I’m bored, let me play a video game.” It’s “My phone is pinging me saying, ‘Someone cited you in a photo. Someone said something about you. Somebody liked your post.’” We’ve given these companies a portal to our children. They can control and manipulate them, send them notifications whenever they want.

I’ve heard stories from Gen Z. They go over to their friends’ houses sometimes—not that much—and they’re on their phones separately. One might be watching her shows on Netflix. One might be checking her social. ... There’s a wonderful phrase from the sociologist Sherry Turkle: “Because of our phones, we are forever elsewhere. We’re never fully present.”