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Christianity Today, December 3, 2001

Commercial Brake

Wine merchant Bulgarian Blueridge launches Jesus was born in a trough campaign

Ted Olsen | posted 12/03/2001 12:00AM

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Advertiser
Wine merchant
Bulgarian Blueridge

Setup
"Jesus was born in a trough."

Tagline
"Bulgarian Blueridge. Does it matter where it comes from?"

Rationale
British ad agency M&C Saatchi: "The message is definitely Christian: Judge on merit, not origin."

Rebuttal
Wine writer Stephen Brook: "Clearly it does matter where the wine comes from."

Related Elsewhere

Articles on the advertising campaign include:

Winemaker escapes censure over 'Jesus' poster | Ad notes Jesus was 'born in a trough' before its tagline "Bulgarian Blueridge. Does it matter where it comes from?" (Ananova)

Complaints over Blueridge ad | A spokesperson says the tone is very tongue-in-cheek (Harpers Wine & Spirit Weekly)

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