Guest / Limited Access /

Battling a perception that it is a cult, the Arthur S. DeMoss Foundation is having a hard time giving away its faith in the land of Luther. German broadcasting authorities in January pulled the plug on an extensive television advertising campaign for the foundation's free evangelistic book, Power for Living.

Wolfgang Baake, executive director of the evangelical media association KEP, says many Christians "wonder what is going on. There is no room for Christian content on TV, but late-night programs offer all kinds of nudity and porn."

But some point out that organizers of the campaign, which began in December and continues in magazines and on billboards, made some unwise decisions. The foundation gave no interviews and did not work with prominent German Christian leaders, which caused speculation in the German press. Several newspapers and TV programs suspected a "cult" behind the campaign.

The German Evangelical Alliance, however, welcomed the campaign, although it came as a surprise. The alliance's general secretary, Hartmut Steeb, regretted that the foundation, based in West Palm Beach, Florida, had not contacted the major German denominations in advance.

Broadcast authorities in January decreed a halt to the televised Power for Living spots, saying regulations do not allow the promotion of political, ideological, or religious views in advertising. Most channels cooperated. One channel, RTL, continued broadcasting until threatened with a $434,000 fine.

In response, on January 21 Mark DeMoss told the press, "Our goal is to tell everybody what we have experienced: a personal relationship with God. This is the most important thing in life."

By early March, Germans had ordered more than 500,000 copies of Power for Living. Evangelical ...

Subscriber access only You have reached the end of this Article Preview

To continue reading, subscribe now. Subscribers have full digital access.

Tags:
From Issue:
Read These NextSee Our Latest
Recommended
Subscriber Access Only Germany's 'Cold Religion'
A Berlin-based journalist says that Martin Luther would have driven most of Germany's bishops from their pulpits.
TrendingMark Driscoll Resigns from Mars Hill
Mark Driscoll Resigns from Mars Hill
"I do not want to be the source of anything that might detract from our church’s mission."
Editor's PickA Word Can Be Worth a Thousand Pictures
A Word Can Be Worth a Thousand Pictures
Why the pulpit—and not the screen—still belongs at the center of our churches.
Comments
Christianity Today
Germany: Authorities Pull Plug on Power for Living
hide thisMay 21 May 21

In the Magazine

May 21, 2002

To continue reading, subscribe now for full print and digital access.