Battling a perception that it is a cult, the Arthur S. DeMoss Foundation is having a hard time giving away its faith in the land of Luther. German broadcasting authorities in January pulled the plug on an extensive television advertising campaign for the foundation's free evangelistic book, Power for Living.

Wolfgang Baake, executive director of the evangelical media association KEP, says many Christians "wonder what is going on. There is no room for Christian content on TV, but late-night programs offer all kinds of nudity and porn."

But some point out that organizers of the campaign, which began in December and continues in magazines and on billboards, made some unwise decisions. The foundation gave no interviews and did not work with prominent German Christian leaders, which caused speculation in the German press. Several newspapers and TV programs suspected a "cult" behind the campaign.

The German Evangelical Alliance, however, welcomed the campaign, although it came as a surprise. The alliance's general secretary, Hartmut Steeb, regretted that the foundation, based in West Palm Beach, Florida, had not contacted the major German denominations in advance.

Broadcast authorities in January decreed a halt to the televised Power for Living spots, saying regulations do not allow the promotion of political, ideological, or religious views in advertising. Most channels cooperated. One channel, RTL, continued broadcasting until threatened with a $434,000 fine.

In response, on January 21 Mark DeMoss told the press, "Our goal is to tell everybody what we have experienced: a personal relationship with God. This is the most important thing in life."

By early March, Germans had ordered more than 500,000 copies of Power for Living. Evangelical ...

Subscriber access only You have reached the end of this Article Preview

To continue reading, subscribe now. Subscribers have full digital access.

July/August
Subscribe to CT and get one year free.
From Issue:
Read These Next
Also in this Issue
Southwestern's Predicament Subscriber Access Only
Can the biggest Protestant seminary in the world be both Southern Baptist and broadly evangelical?
TrendingKay Warren: 'We Were in Marital Hell'
Kay Warren: 'We Were in Marital Hell'
Through God's work in our lives, we've beaten the odds that divorce would be the outcome of our ill-advised union.
Editor's PickFinding My ‘True Self’ As a Same-Sex Attracted Woman
Finding My ‘True Self’ As a Same-Sex Attracted Woman
In my young-adult struggle with sexual identity, both legalistic condemnation and progressive license left me floundering.
Christianity Today
Germany: Authorities Pull Plug on Power for Living
hide thisMay 21 May 21

In the Magazine

May 21, 2002

To continue reading, subscribe now for full print and digital access.