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In a poor Kenyan neighborhood, Samuel Muregi Wanjiku can buy more maize meal for his retailing operation today, thanks to a senior-class project at Wheaton Academy in Wheaton, Ill.

During the 2009 spring semester, a student leadership group organized a "Badminton for Kenya" tournament and other fundraisers. They netted over $14,000 for loans to Wanjiku and dozens of other African entrepreneurs.

The Christian school donated the funds through OptINnow, a micro-lending site started last year by Opportunity International (OI). The Christian non-profit specializes in small loans (average for first-time borrowers: $181) to business owners in 28 nations.

OptINnow's existence demonstrates the "Kiva effect"—the impact created by Kiva.org, the four-year-old, Internet-based lender.

Kiva, established in 2005, has democratized microfinance with credit-card-fueled donations of $25 to $200. The San Francisco-based organization popularized the concept of peer-to-peer loans by posting stories of entrepreneurs, a high-tech version of child sponsorship first used by Save the Children.

Founded by Jessica Jackley and Matt Flannery, Kiva took off after a 2007 endorsement from former President Bill Clinton on Oprah. By the end of 2009, Kiva expects to have loaned a total of $110 million through field partners in 49 countries.

Though Kiva is not a Christian-based organization, Flannery said his faith and childhood experiences of service had a major impact on his desire to start the project. Flannery and Jackley met at the 2000 National Prayer Breakfast and coordinated their first loans through a pastor in Uganda. (Jackley now sits on OI's board of directors.)

Not only did Kiva stimulate OptINnow but also a site recently launched by World Vision. A month after its September 9 debut, worldvisionmicro.org had raised $10,000 with no promotion, said Tim Sawer, executive director of channel recruitment.

"Most microfinance [previously] took place on the macro level," Sawer said. "What [Kiva] did with connecting people with entrepreneurs was amazing."

Opportunity International marketing vice president Ruth-Anne Renaud said Kiva "has served as a springboard for increasing awareness and engagement."

OI, which has a loan portfolio of $800 million, hasn't released any figures for OptINnow's first year of fundraising.

Kiva, with a loan portfolio of $24 million, uses a number of ministries as partners. World Relief's Cambodian arm raised nearly $3.5 million over 41 months through the site, said Gareth Evans, director of economic development. That represents nearly eight percent of World Relief's $45 million in outstanding loans.

"They're definitely not a threat," Evans said. "This is one of the most exciting ways we can engage with the church and bring in funds for microfinance. It complements our work."

Hope International president Peter Greer compares Kiva to Expedia and Travelocity. Just as the popular travel sites book seats for airlines, Kiva helps direct funds to microfinance institutions, he said.

"They're the connector, not the implementer," said Greer, whose book on microfinance (The Poor Will Be Glad, Zondervan) released in November. "They've introduced a wide audience to microfinance and raised funds that we receive for no percent interest and repay as the loans become due."

Kiva has attracted attention outside the religious community, too. Its corporate supporters include such names as Google and YouTube, while affinity groups range from atheists to gays to Masons. In mid-October, the atheist "team" became the first to pass the $1 million mark in loan funding.

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December 2009, Vol. 53, No. 12