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November 21, 2009
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Home > 2009 > JanuaryChristianity Today, January, 2009  |   |  
Popcorn in the Pews
Movie theaters are the new churches. Some congregations plan to stay.



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The distinction between secular and sacred space continues to blur as a small but growing number of churches meet in movie theaters and consider eschewing traditional church buildings altogether.

Currently 180 churches are renting movie theater space under one-year contracts with National CineMedia, which manages rentals in 1,400 theaters nationwide. That's an increase from three churches six years ago.

"Movie-theater screens are postmodern stained glass. We're using moving pictures to tell the gospel to a post-literate culture," said Mark Batterson, lead pastor of National Community Church, which meets in Washington, D.C., theaters and hosts a conference for theater churches. "There are ways of doing church that no one has thought of yet. We have to live with the tension of being biblically true and culturally relevant."

While most of the congregations eventually want to own a building, experts suggest about 10 percent plan on long-term portability — and the number is growing.

"In the beginning, a lot of people viewed portability as a means to an end," said Kendra Malloy, marketing director for Portable Church Industries. "Now people see portability as a way to go and be part of the community."

The majority of Malloy's church clients rent schools, but about 15 percent rent movie theaters for worship space.

Although a LifeWay Research survey last February suggested that people who don't go to church may prefer traditional, cathedral-style buildings to modern sanctuaries, the hope is that theater-style buildings will draw those who might not feel comfortable entering a traditional church.

Willow Creek Community Church in South Barrington, Illinois, began in a movie theater in 1975 with 125 attendees. Today the church has 20,000 attend each weekend.

The Willow Creek Theater fit the church's criteria: it was a low-cost, easily accessible facility with no religious symbols, giving it a neutral appeal, said Scott Pederson, who directs local missions at Willow Creek. Yet he said the theater presented unique problems, including makeshift arrangements such as Sunday school "rooms" partitioned out with burlap in the lobby and a nursery in the women's restroom.

"I don't know how many other churches are starting out in theaters, but I feel their pain," Pederson said. "It's a tremendous facility, but it does take quite a bit of work to make it go because … there's a movie that's going to show just as soon as the church service is done."

Meanwhile, some churches are requesting buildings that feel like black-box theaters. Others are buying theaters to renovate, said Dennis Ehrman, president of Church Building Consultants. Existing theaters can work well because they are zoned for group use and built so the congregation can easily see the stage.

Greg Snider, project developer for the Aspen Group, an Indiana-based church building company, said he sees two developing trends. Out of the 40 churches under contract with Aspen, 10 are interested in theater-style auditoriums and seating, while four want smaller, chapel-style second buildings for extension services instead of expanding existing auditoriums.

"Everybody is looking for the next wave. We went from cathedrals to churches with pews and vaulted ceilings to the Willow Creek model — the theater seats and big screens and big production — and for me, the biggest movement right now is the intimacy issue," said Snider. "How do we do 'big' small? If we have to get 500 people in a space, how do we get it to not feel like 500 people?"



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[Reader Reviews]
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Displaying 1 - 3 of 18 comments.See all comments
Football Fred   Posted: January 20, 2009 8:10 AM
I gave the article a five just because someone took the time and effort to write it ....I've found some big concrete/marble/glass and plastic churches a little to anesthetized for me to get down and dirty spiritually.....now there's a "paradox". Don't get me wrong, I once attended a wedding at the Naval Academy in their chapel, and it was breathtakingly beautiful, but I wonder if after the sight appeal wears off if it really does inspire worship ? Christ was born in a stable surrounded by sites and sounds and more than a few smells that would disenfranchise the average churchgoer. In the end though I think the Kingdom of God is within and there are many believers that could worship in a dark hole in the ground. If the smell of "popcorn" does it for you and you like your overheads on the "Big Screen" I would heartily give my support, with one exception" a nursery in the bathroom"......not

pastor Steve   Posted: January 16, 2009 12:35 PM
I've been a worship pastor for 10 years; prior to that 18 years designing for and managing showroom environments. Thoughts: As Christians, we tend to overexpress ourselves 'idealogically' (i.e. true worship is not conditioned by building environment). This not only contradicts marketing studies, but ignores our natural inclinations and cultural conditioning. We are affected by shape, scope, proximety, lighting, sound, and many other factors which significantly influence perception towards warmth, intimacy vs. cold and indifference. Do we shut down the old structures? No! Leaders should convene with Christian designers to creatively re-invent what exists. CHURCH MAKEOVER EDITION!! It may cost something, but old stale environments can be transformed, and at much less cost than the alternative options. Just an opinion, but one based on some experience.

Prophecy   Posted: January 15, 2009 7:07 PM
What prompted such a belligerent response from "theater pastor" to my word from God? What can my words threaten? Will they cause him to lose Christ? Never! If he has Christ then he cannot lose Jesus. And that is all that is worth having in the first place: To have Jesus is so precious! And if he had Jesus then he would not be so quick to take offence. But if the theater pastor is in and of the world and has invested his energies in the rewards of this world then he might have something to lose from any loss to his theater ministry.

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