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May 26, 2012

Home > 2011 > November (Web-only)Christianity Today, November (Web-only), 2011
Black Friday, Cyber Monday, & the Christian Consumer
What a model for ethical consumption can look like.




The Christian Consumer: Living Faithfully in a Fragile World
by Laura Hartman
Oxford University Press, November 2011
272 pp., $29.95


In her new book on consumption, Laura Hartman opens with a panicky scene: Hartman standing frozen in front of fresh vegetables—overwhelmed with the choices and moral dilemmas (e.g., "Where, how, and by whom was this made?" "Is it right to spend so much more for organic?" "Do I really need this at all?") presented in each of them.

It's a scene that she suggests is common for those of us who care about "consumption ethics." In fact, Hartman says she wrote The Christian Consumer: Living Faithfully in a Fragile World because of scenes like that one—because we live in a time and place where the consumption choices are "mind-boggling" yet "morally important."

Hartman, who is a religion professor at Augustana College (Illinois), found that most existing literature on consumerism focuses on what is wrong with consumption rather than illuminating what good consumption can look like. Author Caryn Rivadeneira spoke with Hartman on why she offers a vision of consumption ethics.

You suggest that a good view of Christian consumption needs four distinctives: avoid sin, embrace creation, love the neighbor, and envision the future. How do you suggest we keep these considerations from being more noises in our heads?

Ultimately these four categories are habits of thought, which can lead to habits of action. I want to encourage people to spend time discerning their consumption habits more broadly and measure those habits against these four categories.

These are sort of long-term decisions and I think that they are best made in times of reflection rather than in times of decision-making or quick choices. Once we are accustomed to thinking in those ways, then it'll come naturally. We won't have to dance back and forth inside the grocery aisle.

As I began my research, I was very confused too. There were a lot of different voices out there saying many different things. So I started grouping them. The first two habits were a pretty obvious complement to each other. But then there were all these other people saying other things that didn't fit in with those two. It became clear that it wasn't just a negative "retract-retreat," "don't consume" versus a positive "yes, do," "go for it." There were these other concerns about "on what basis can we judge?" That's where I realized there was this big theme of neighbor love and of visions of the future.

You quote theologian Matthew Fox saying, "If we savored more, we'd consume less," and L. Shannon Jung saying, "If we truly enjoyed eating more, we would want to share more." How does enjoying what we own more make us better consumers?

The truth is, we aren't insatiable consumers. There is such a thing as satiation, as having enough. In fact, what we really want are not the things themselves but the experience that comes with them. We want the food, sort of. But what we really want is the nutrition, the flavor, and the enjoyment. Or, I don't want a television sitting in my living room but I do want to be entertained by it.

One insight from the Christian tradition is that God nourishes us, God blesses us, and God wants us to be blessed. But the same God doesn't require a whole lot of stuff with which to do it. If we can find ways to savor what we have and to fulfill our true needs, we'll find ourselves less greedy.

In some ways, this is the tragedy of consumerism: the consumerist culture recognizes that we're all needy but tries to fill it with the wrong stuff. It's a bottomless pit unless it's filled with the right stuff. We can just keep consuming and consuming and never be satisfied because we're not getting what we truly want.





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Grace

December 01, 2011  7:00am

Sorry, but I am really disappointed by this article. I am so often confronted with the questions the man in the example at the beginning asks himself. And I was hoping for answers. The only helpful point I see in this interview is to keep the Sabbath to slow us down. I totaly disagree with the connection made between the Eucharist and consumption. In my opinion there is absolutely no foundation whatsoever in the Bible that links consumption with liberation in the sense mentioned above. To interpret the Eucharist this way is a totaly displaced overinterpretation. If the book itself doesn't give more helpful hints then these four principles it really just adds to my questions instead of making it easier to discern...

Michael

November 30, 2011  12:49pm

I think that the Christian's feet are often muddied by walking in the world. We are affected by media and culture which rely on creating a sense of need in order to sell products. Jesus can wash our feet, make us clean and less susceptible to the ubiquitous messages to consume. Try tuning out media for a while. Disconnect the cable. Turn off the radio with its never-ending commercials. The results can be freeing.

Jeb

November 30, 2011  12:56am

I imagine if he came back Jesus would call on us to give up all our stuff, to consume minimally. What's the use of all our gadgets and toys, our designer food and clothing, our tastefully furnished homes and manicured lawns, when the world will be ending soon?

E Harris

November 29, 2011  4:59pm

I see more in the Bible about producer-side economics, than consumption-side economics. Many of the Old Testament concerns were earthly concerns, with God as Judge and Head. And OT law actually helps (more often than not) to safeguard the owner and the producer. I believe that we should pay close attention to what we support (with our votes, our attention, and our money). But we should pay even CLOSER attention to what WE produce. It's not what goes into the man that defiles him, but what comes out of him!

archae ologist

November 29, 2011  2:01pm

'Seek not the world nor the things in it, for those things pass away' A slight paraphrase but you get the message. Christian consumerism should be in those fields that count for God--helping the sick, helping the poor, studying, and on it goes. we do not need the material world for it offers us nothing and distracts us from our christian duty.

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