Long ago the apostle Paul wrote, “God decided, through the foolishness of our proclamation, to save those who believe” (1 Cor. 1:21, NRSV used throughout). Preaching, he implies, is essential to God’s purposes. At the same time, Paul tacitly acknowledges that preaching hardly looks like a sensible means to God’s ends. Just words? And inevitably imperfect words at that. Foolishness! Foolishness even then.
But had Paul lived today, in a culture as visual—and as increasingly inattentive to extended verbal discourse—as ours, might he have spoken differently? Might he have said that God has decided to use the foolishness of our feature films, our advertising, and our visual art to save those who believe?
After all, we have learned to be sensitive to cultural context of both the historical possibilities constraining the writers of the biblical texts, who had never seen a movie screen or a television or a tablet computer, and the demands of our own situation. Paul said in the same letter, “I have become all things to all people, that I might by all means save some” (1 Cor. 9:22). Evangelicals in particular have been quick to adopt new methods, eager to use all suitable means in the hopes of saving some. We can’t deny the power of the visual to move us, to connect with the heart as well as the head. Preachers have long been taught to speak so that people can picture what they are talking about. Images, especially moving images, compel us in ways words alone generally do not. Surely we should take advantage of these gifts.
Besides, God did make a physical, visible world. He did not choose to create solely spiritual creatures entertaining abstract ideas. He became incarnate ...1