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How 'Modest Is Hottest' Is Hurting Christian Women


Dec 15 2011
What the phrase communicates about female sexuality and bodies.

I remember the first time I heard the words chirped by an eager female college student as we discussed the topic of modesty. Her enthusiasm was mixed with perk and reprimand, producing a tone that landed somewhere between Emily Post and a cheerleader.

To be honest, my initial reaction to "modest is hottest" was amusement. I thought the rhyme was clever and lighthearted, a harmless way to promote the virtue described in 1 Timothy 2:9 and 1 Peter 3:3-4. No harm no foul.

Since then, I've heard this mantra of the pure proclaimed many times by young women, Christian artists (including, most famously, CCM singer Rebecca St. James), and Christian leaders. In conversations the phrase always elicits chuckles, but my response has changed over time. I still wholly affirm modesty as a biblical practice for men and women, but now I hesitate to embrace the "modest is hottest" banner. Those three words carry a lot of baggage.

The Christian rhetoric of modesty, rather than offering believers an alternative to the sexual objectification of women, often continues the objectification, just in a different form.

As the Christian stance typically goes, women are to cover their bodies as a mark of spiritual integrity. Too much skin is seen as a distraction that garners inappropriate attention, causes our brothers to stumble, and overshadows our character. Consequently, the female body is perceived as both a temptation and a distraction to the Christian community. The female body is beautiful, but in a dangerous way.

This particular approach to modesty is effective because it is rooted in shame, and shame is a powerful motivator. That's the first red flag. Additionally concerning about this approach is that it perpetuates the objectification of women in a pietistic form. It treats women's bodies not as glorious reflections of the image of God, but as sources of temptation that must be hidden. It is the other side of the same objectifying coin: one side exploits the female body, while the other side seems to be ashamed of it. Both sides reduce the female body to a sexual object.

Of course, this language isn't new. Consider how profoundly the female identity has been negatively linked to her body throughout church history. For several decades now, feminist theologians have critiqued the mind-body dualism by which Christians have equated men with the mind and women with the carnal body. Citing Eve as the original "gateway for the Devil," thinkers such as Tertullian have peppered Christian tradition with hostility toward the wiles of femininity. Origen likened women to animals in their sexual lust. According to author Jane Billinghurst, "Early Christian men who had to greet women during church services by shaking their hands were advised to first wrap their hands in robes so as to shield their flesh against their seductive touch."

Related Topics:Modesty; Sex and Sexuality

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How 'Modest Is Hottest' Is Hurting Christian Women