Theology

The Rise of Digital Urban Tribes

How we under- and overestimate the power and shape of the next generation.

The Rise of Digital Urban Tribes

The Rise of Digital Urban Tribes

Illustration by Paul Kisselev

This piece is a response to Thomas E. Bergler’s cover story, “When Are We Going to Grow Up? The Juvenilization of American Christianity.

The most popular games are those that rely on both strategy and luck. When we win, we like to credit our acumen. When we lose, it’s easy to blame the unfortunate odds.

Many Christians seem to think discipling the next generation of Christ followers is a simple mix of skill and luck. It goes something like this: God gets the credit when the kids turn out all right, and our broken world gets the blame when things run amok. This logic may not be entirely wrong, but it oversimplifies on-the-ground realities

Our team at Barna Group has spent the past five years researching the development of Christianity among youth and young adults—more than 5,000 interviews on this subject. We’ve examined the perceptions of teens and 20-somethings, and we’ve explored the attitudes of stakeholders, including pastors, youth workers, parents, and ministry professionals who work with the younger generation. My take on our research findings is that we underestimate three aspects of discipleship, and overvalue another, regarding the next generation.

First, we underestimate the profound impact of the social changes that are taking place with the current millennial generation, or “mosaics,” as we call them. Today’s generation of youth and young adults is more conversant with technology, less likely to come from married families, and more financially indebted than any previous generation. Their levels of religious, ethnic, and sexual diversity far outpace those of preceding generations. And they are getting married much later in life than did the boomers. Robert Wuthnow’s book After the Boomers shows just how much this current generation of young adults is “launching” later in life—taking longer to get through the major maturing events in life, like marriage, education, and parenthood.

Here’s how we describe this trend: Most 20-somethings today are digitally connected, in urban tribes, and are unmarried. By comparison, the typical boomer completed most major life transitions before age 30. To put it more starkly: A majority of today’s 20-somethings live in anything but conventional young families. And this is a particular problem for congregations, because most faith communities tend to “work best” with traditional family units.

The point is this: The rise of digital urban tribes of 20-somethings is having a profound, lasting impact on the spiritual trajectory of today’s emerging generation and specifically the church.

Second, we underestimate how much young people are shaped by the massive power of the digital tools, consumer culture, and media of the broader American culture. Thomas Bergler’s work in The Juvenilization of American Christianity gives us a fabulous phrase for this: “the deadening effect of popular culture.” Of course, many Christians recognize and bemoan the impact of media and technology on young people. Many, however, miss how much the influence is increasing and how much every age group is feeling its effects. According to the Kaiser Family Foundation, the typical teenager is using more than 10 hours of media per day, far more than previous generations. Is it any wonder when you mix and stir human nature, reality television, and social media that one-quarter of today’s teenagers believe there is a “definite” or “probable” chance they will be famous or well-known by age 25? Call it the American Idol effect.

In addition, our research shows that typical parents are just as “addicted” to media and technology as are their teenagers, just in different ways. In an ironic and telling shift, the teenagers we interviewed complained that their parents’ use of technology was inhibiting quality family time.

Third, we misunderstand the potency of youth culture’s gravitational pull. We don’t influence youth culture as much as it influences us. Much of the Christian community, as Bergler adroitly points out, has been juvenilized. That is, in an attempt to keep up and stay relevant, churches have increasingly accommodated the passions and preferences of teenagers and young adults. Our fixation on all things young is changing the way we do Christianity. It’s also shaping the workplace, advertising and marketing, fashion, and media, to name a few spheres of society.

Our research shows that today’s parents are just as addicted to media and technology as are their teenagers, just in different ways.

So, what do we overvalue? I believe we misjudge the power of our own ideas about how to change the upcoming generation. Frankly, I was surprised at how deeply we hold our notions about what works and what doesn’t—revealing this strange mix of our beliefs about luck and skill as though the fate of the next generation is a game of Risk. The hypotheses we nurture about youth and college ministry are important, of course, for they shape our actions and priorities. For instance, if we believe we do not face a fresh problem compared with the boomers, we lack any impulse to try anything new. If we imagine the problem is defined by x, we try to shift our effort with the requisite z. If we think the primary problem facing young people is biblical illiteracy, for example, then what’s required is longer teaching sermons.

Solution-making is generally good. It reflects our creative, dominion-taking nature. Yet, our efforts are often missing key ingredients or doomed to repeat past patterns. Too few of us stake-holders think deeply, culturally, and theologically about our work with the next generation—or how our fixation on all things “young” is changing the way we ourselves do Christianity.

Making sense of today’s youth culture is not easy. Grasping the nuances and shaping influences of the upcoming generation’s faith is equally difficult. At times I wonder whether we love our traditions more than our children. And, as I’ve come to learn, we often love our youth ministry theories more than we love the complexity of connecting with the digital tribes of today’s youth and young adults.

David Kinnaman is the president and majority owner of Barna Group. He is the author of You Lost Me (Baker) and coauthor of unChristian (Baker).

Copyright © 2012 Christianity Today. Click for reprint information.

Related Elsewhere:

This piece is a response to Christianity Today‘s cover story, “When Are We Going to Grow Up?”

Other Christianity Today cover stories include:

Miracles in Mozambique: How Mama Heidi Reaches the Abandoned | There are credible reports that Heidi Baker heals the deaf and raises the dead. One thing is for sure: She loves the poor like no other in this forgotten corner of the planet. (May 11, 2012)

The New School Choice Agenda | Why Christians in Richmond, Virginia, and elsewhere are choosing to send their children to struggling public schools. (April 9, 2012)

The Missing Factor in Higher Education | How Christian universities are unique, and how they can stay that way. (March 2, 2012)

The Best Ways to Fight Poverty—Really | The government is by far the best institution to raise the poor’s standard of living. The church does something more important for them. (February 10, 2012)

Also in this issue

The CT archives are a rich treasure of biblical wisdom and insight from our past. Some things we would say differently today, and some stances we've changed. But overall, we're amazed at how relevant so much of this content is. We trust that you'll find it a helpful resource.

Cover Story

When Are We Going to Grow Up? The Juvenilization of American Christianity

Thomas E. Bergler

Cover Story

By Grace You Are Mature

David Zahl

Childlike Faith: Are Kids Born with Belief?

Interview by Holly Catterton Allen

The Resurrection: A Bridge Between Two Worlds

Alister McGrath

Review

Holy Ground: Why This Land Is God's Land

Jake Meador

Review

Grace Amid Genocide

Tim Stafford

My Top 5 Books On Patriotism

David Gushee, director of the Center for Theology and Public Life at Mercer University

News

Nonprofits, the Bible, and Jesus

In on the Joke of the Bible

Timothy George on the Reformers' Postmodern Moment

Editorial

Why Catholics and Evangelicals Can Be United Against Nihilism

A Christianity Today Editorial

The Art of Loving Your Neighbor

Matt Branaugh

News

Pro-Life Democrats Dwindle in Congress

Tobin Grant

Should Churches Abandon Travel-Intensive Short-Term Missions in Favor of Local Projects?

Brian M. Howell, David Livermore, and Robert J. Priest

News

Should Denominations Be Organized Geographically?

Compiled by Ruth Moon

Excerpt

Learning from My Father: Lessons on Life and Faith

David Lawther Johnson

When Dad Is in Prison

G. Jeffrey MacDonald in New Orleans

Ponce de León on Steroids

The Social Network Gospel

Robert C. Crosby

Apps to the Future: The New Social Network Engagers

Robert C. Crosby

News

Book Buyer Beware? It's Christian Fiction.

Ken Walker

Charles Colson & Timothy George: Churchless Jesus

Why Denomination Matters to Church Growth

News

Fury Over Mission School Fees

Sunday Oguntola in Lagos

Review

Kin: Songs by Mary Karr & Rodney Crowell

Josh Hurst

News

Liberia: Getting Back to the Founding Faith

George Stewart in Monrovia

Review

For Greater Glory

Steven D. Greydanus

News

The Fight for Egypt's Future

Letters to the Editor

Evangelicalism's Youthful Romance

News

Passages

Tobin Grant

Review

The Trinity and the Cross, and Why It Matters

Jeff Haanen

Review

God on the Streets of Gotham

Steven Greydanus

Review

Debating Same-Sex Marriage

Matt Reynolds

Wilson's Bookmarks

John Wilson

News

Quotation Marks

News

Christians Face Forced Exodus, Missionary Wins 'Rare' Settlement, Churches Want Fewer Cash Offerings, and More

Remembering Charles Colson, a Man Transformed

Jonathan Aitken

View issue

Our Latest

Review

American Christianity Is More Than Its Politics

Matthew Avery Sutton’s impressive new history is insightful, helpful, colorful—and incomplete.

Janette Oke Wrote Her First Novel at 42. Then She Wrote 70 More.

Haley Victory Smith

The When Calls the Heart author launched the modern Christian romance genre, seeking to tell stories of faith in hardship.

News

Indian Court Rules Christians Can Hold Home Prayer Meetings

Despite this good news out of the state of Uttar Pradesh, believers remain concerned about the abuse of anticonversion laws.

The Bulletin

US and Israel Attack Iran

Mike Cosper and Clarissa Moll

Iran’s supreme leader Ayatollah Ali Khamenei killed in military action initiated by President Trump.

News

Trump Memorializes Trump on Buildings, Bibles, and More

The president’s penchant for renaming things after himself is unprecedented in American politics.

The Prosperity Gospel of Comfortable College Grads

It’s easy to see the errors of health-and-wealth grifters. But a subtler addition to the gospel misleads many believers.

Joe Espada in Spring Training

The Astros manager knows Christ is his Savior, not his win-generator.

Being Human

Are You Carrying Your Family’s Emotional Baggage?

How do family dynamics shape our lives and relationships?

Apple PodcastsDown ArrowDown ArrowDown Arrowarrow_left_altLeft ArrowLeft ArrowRight ArrowRight ArrowRight Arrowarrow_up_altUp ArrowUp ArrowAvailable at Amazoncaret-downCloseCloseEmailEmailExpandExpandExternalExternalFacebookfacebook-squareGiftGiftGooglegoogleGoogle KeephamburgerInstagraminstagram-squareLinkLinklinkedin-squareListenListenListenChristianity TodayCT Creative Studio Logologo_orgMegaphoneMenuMenupausePinterestPlayPlayPocketPodcastprintRSSRSSSaveSaveSaveSearchSearchsearchSpotifyStitcherTelegramTable of ContentsTable of Contentstwitter-squareWhatsAppXYouTubeYouTube