News

Surprising Stats on How Many Movies Evangelicals Watched in 2012

Evangelicals saw more movies in 2012 than almost every other demographic.

Christianity Today February 21, 2013

According to a new survey from Barna Group, faith determines a person’s theater-going habits more than almost any other demographic factor except age–especially if you’re an evangelical Christian.

Barna surveyed more than 1,000 American adults and found that evangelicals reported seeing an average of 2.7 movies in theaters last year, an average “bigger than any of the age groups except for Mosaics” (those aged 18 to 28, who saw an average of 3.4 movies).

The evangelical average is a full movie more than the national adult average, and just shy of the average of 3 films seen by those professing no religion.

Large numbers of evangelicals turned out to see summer blockbusters like “The Avengers” (42 percent of evangelicals reported seeing it) and “The Hunger Games” (36%). Fewer evangelicals reported seeing “Skyfall” (12%), “Argo” (3%), and “Lincoln” (3%).

CT routinely reports on Hollywood and film, including efforts to “make Hollywood moral” and why Christians can appreciate dystopian tales.

Throughout 2012, CT also reviewed “The Avengers,”“The Hunger Games,”“Argo,” and “Lincoln.”

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