Most romantic comedies proceed as if on autopilot, mechanically following the routine, providing predictable plot twists and unremarkable humor until the leads finally overcome implausible obstacles and live happily ever after. But even more troubling is the genre's tendency to focus on sex rather than love, infatuation rather than relationship.

According to some Christian press film critics, Hitch—which follows the slapstick-happy capers of a professional dating consultant—is an exception to the rule. While they admit it does follow the formula, they praise Will Smith for his charm and comic timing. They're also happy to see director Andy Tennant's film is focused on issues of character and virtue instead of just sex.

Russ Breimeier (Christianity Today Movies) says, "Romantic comedies can be tricky for Christian audiences these days, too often relying on crude humor and irresponsible sexual behavior to carry the story. So it comes as a pleasant surprise to discover that Hitch is an old-fashioned love story that (mostly) has its heart in the right place." He says it's "both sweet and funny—a predictable but amusing descendant of the kind of movie that Cary Grant or more recently Tom Hanks were famous for."

Harry Forbes (Catholic News Service) agrees, calling it "a light romance of the kind they don't make much anymore. Indeed, Hitch is an entertaining, if flawed, old-fashioned comedy."

Barbara Nicolosi, screenwriting guru for Act One: Writing for Hollywood, praises it in her blog, Church of the Masses: "Hitch continues and expands the Gen-X friendly theme that sex is easy but relationship is really hard—and it's the relationship that we should all want. [It] indicates that romance is not a series of techniques ...

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