Our Jan/Feb Issue: What Are Book Awards Good For?

Guiding the invisible hand of publishing economics.
Our Jan/Feb Issue: What Are Book Awards Good For?

Consciously or not, ambitious book authors make a kind of existential choice early in their career: Write to sell, or write to win awards. Those two camps occasionally overlap for the fortunate few (and an award certainly won’t hurt sales of an otherwise overlooked title), but most writers must choose one or the other.

Book awards exist because the market alone is an imperfect curator of virtue. Bestseller lists speak volumes about which plotlines and celebrity names and platitudes seduce readers, but they tell us little about which books help us become better people. Enter the contentious and admittedly elitist enterprise of literary awards. If bestseller lists are like a carnival vendor hawking funnel cakes, awards are more like a health teacher holding forth on the food pyramid. Winners do not entice in the same ways as the hottest paperback blockbuster. But if you want a good life and sustenance for a hard day’s work, you’ll eventually need some real food.

CT first published its list of “Choice Evangelical Books” in 1960, selected at the time by the magazine’s editors. Our annual awards have grown since then, with panels of outside judges this year choosing finalists in 14 categories from more than 600 submissions. Past books CT picked as most likely to shape evangelical thought include Mark Noll’s The Scandal of the Evangelical Mind (1995) and, only a year later, Philip Yancey’s The Jesus I Never Knew (1996).

If CT’s long tradition of book awards communicates anything, it’s that we’re bullish on longform regardless of its standing with the market forces of the day. We champion thoughtful, even difficult books for the same reason we’ll probably never ...

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