I remember in the weeks and months after The Passion of the Christ came out and made truckloads more money than anyone ever thought it could, how studio executives and marketing types in both the religious and secular film worlds kept talking about how to tape into the evangelical niche, how to employ a grassroots marketing campaign to the same effect as Mel Gibson's movie did– in fact, they're still talking about it even today. But there's a new little-Christian-movie-that-could in town, and I've been seeing more and more people talking about how to win over the evangelical market by following in its footsteps. That movie, of course, is Fireproof, a movie that you may have heard of. It's referenced in a New York Times blog entry this morning as "one of the biggest indie money makers of the year [2008]," but blogger Brooks Barnes predicts that its success may be matched by a film called C Me Dance, which he says is an "overtly religious film" that is "gathering momentum on conservative ...

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