Outreach-focused churches might want to spruce up their websites.
More than 17 million non-churchgoers visited the website of a local church or place of worship in the past 12 months. Yet many sites fail to easily provide the information these visitors are looking for, according to the just-released results of a nationwide research study by Phoenix-based Grey Matter Research.
These results follow the recent release of similar research on use of the internet for religious purposes.
Other new findings of note:
How frequently do regular churchgoers (who are online) visit their own congregation's website?
In the last 30 days. (21.5 million adults)
In the past six months. (34 million adults)
In the past year. (44.8 million adults)
Never. (Or their church does not have a website.)
How frequently do regular churchgoers (who are online) visit other congregations' websites?
In the last 30 days. (10.4 million adults)
In the past six months. (21 million adults)
In the past year. (28.7 ...1