Outreach-focused churches might want to spruce up their websites.
More than 17 million non-churchgoers visited the website of a local church or place of worship in the past 12 months. Yet many sites fail to easily provide the information these visitors are looking for, according to the just-released results of a nationwide research study by Phoenix-based Grey Matter Research.
These results follow the recent release of similar research on use of the internet for religious purposes.
Other new findings of note:
How frequently do regular churchgoers (who are online) visit their own congregation's website?
In the last 30 days. (21.5 million adults)
In the past six months. (34 million adults)
In the past year. (44.8 million adults)
Never. (Or their church does not have a website.)
How frequently do regular churchgoers (who are online) visit other congregations' websites?
In the last 30 days. (10.4 million adults)
In the past six months. (21 million adults)
In the past year. (28.7 million adults)
How frequently do non-churchgoers (who are online) visit the websites of places of worship?
In the last 30 days. (1.6 million adults)
In the past six months. (10.6 million adults)
In the past year. (17.4 million adults)
What people do on the websites of places of worship:
Check to see the times of services: 43%
Check what activities are offered: 29%
Look for a map or directions to the church's location: 28%
Watch streaming video: 26%
Listen to streaming audio: 26%
Check to see what the church's religious beliefs are: 22%
Request prayer: 18%
Downloading a podcast: 15%
Checking what denomination or group the church belongs to: 15%
Send a message to the pastor or leader: 12%
Post on a bulletin board or forum: 5%
Percentage of all American adults who have visited the website of a church or other local place of worship within the past thirty days.
Percentage of all American adults who have visited the website of a church or other local place of worship within the past six months.
LifeWay Research has also done studies on church usage of technology, including electronic giving, cloud computing, social networking, and general web usage.
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