Outreach-focused churches might want to spruce up their websites.
More than 17 million non-churchgoers visited the website of a local church or place of worship in the past 12 months. Yet many sites fail to easily provide the information these visitors are looking for, according to the just-released results of a nationwide research study by Phoenix-based Grey Matter Research.
These results follow the recent release of similar research on use of the internet for religious purposes.
Other new findings of note:
How frequently do regular churchgoers (who are online) visit their own congregation's website?
28%
In the last 30 days. (21.5 million adults)
44%
In the past six months. (34 million adults)
57%
In the past year. (44.8 million adults)
32%
Never. (Or their church does not have a website.)
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How frequently do regular churchgoers (who are online) visit other congregations' websites?
13%
In the last 30 days. (10.4 million adults)
27%
In the past six months. (21 million adults)
37%
In the past year. (28.7 ...
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