A new study by Grey Matter Research suggests that both churchgoers and the unchurched largely agree on whether or not Protestant churches should reference their denominational affiliation in their names.
Most Protestant churches reference their denomination in their name. A prominent counter-example: Rick Warren's Saddleback Community Church, which is affiliated with the Southern Baptist Convention (SBC).
The SBC recently debated changing its name to remove potential obstacles to people attending new church plants, particularly in the Northeast. Instead, it decided to allow the use of an unofficial moniker, Great Commission Baptists, which LifeWay Research showed less than half of churches intend to use.
Grey Matter surveyed a representative sample of 773 unchurched and churched adults in all 50 states and found risks in both approaches.
"When a church does not reference its denomination in the church name, unchurched people tend to see that church as less formal, rigid, and old-fashioned," ...1