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Limited Too is Now Justice

And why Christians easily confuse justice, too.

by Troy Jackson

Recently I needed to repair my car and chose a mechanic across the street from Kenwood Towne Center near Cincinnati. Typically, when a mall is too proud to call itself a mall, the shops are upscale, and Kenwood is no exception. So while my vehicle was repaired, I went to the mall for an overpriced cup of coffee.

My eye caught an unexpected store name. In bright pink letters across the entry was "Justice," with a heart dotting the "i" for good measure. Seeing no photos of Martin Luther King or Gandhi or Dorothy Day, I looked up again to make sure I had read the sign correctly. Then I noticed a banner below the sign, which simply said, "Limited Too is now Justice."

Even entering the store, I knew that my definition of justice had very little to do with the products peddled by "Justice."

But the rebranding of Limited Too is part of a larger social trend. Justice is hip, even in our churches. Over the past five years, church after church has made justice a more prominent part of ...

January/February
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