The Force of Habit
The Power of Habit: Why We Do What We Do In Life and Business
(Random House, 2012) by Charles Duhigg
How did Tony Dungy transform the Tampa Bay Buccaneers from one of the worst NFL teams into a Super Bowl contender? What is the secret of Michael Phelps' 22 Olympic medals, or the exponential growth of the Starbucks empire under Howard Shultz? Why do some people quit smoking, start exercising, and complete a Masters degree while others stay stuck in the same routines year after year? The common answer to these questions isn't luck or even willpower, but a simple focus on the power of everyday habits.
In The Power of Habit: Why We Do What We Do In Life and Business (Random House, 2012) New York Times columnist Charles Duhigg examines the psychology of habits, and how they can be changed. From the medical labs at M.I.T to the basement of Bill Wilson, founder of Alcoholics Anonymous, Duhigg uncovers the habits that shape both organizations and individual lives. From brushing our teeth to driving ...1