The Back Page | Charles Colson: Pander Politics
Poll-driven elections turn voters into self-seeking consumers
Charles Colson | posted 1/08/2001 12:00AM
One should not have been surprised that last year's presidential campaign, in which both candidates made similar promises to give voters what pollsters said they wanted, would end up in a litigious deadlock. Campaign rhetoric scrupulously avoided great issues, and the candidates' increasing reliance on polls and focus groups so stifled genuine debate that neither candidate surged and rallied voters with a commanding mandate. But the deeper concern is that such poll-driven elections threaten to change the nature of government from deliberative republicanism to passive consumerism.
Campaign promises are a venerable American tradition, but this time they were the campaign. Vice President Gore and Texas Gov. Bush argued over who could better micromanage education, how to make taxpayers pay for other people's prescription drugs, what kind of accounting fiction can best guard Social Security, and whose tax plan would benefit whom. Grave issues like missile defense, international trade, questions of human life, the role of the courts, human rights, and "civil unions" were addressed only in passing.
How did political discourse get so dumbed down? One explanation is the end of world wars, hot and cold. These times are not like those when Franklin Roosevelt, through extraordinary oratory, summoned Americans to defend freedom; or when John F. Kennedy challenged citizens to ask not what their country could do for them; or when Ronald Reagan raised spirits to defeat the Evil Empire. The lifting of international threats allows campaigns to treat voters more like consumers than citizens. Computer technology profiles swing voters in battleground states so that campaign messages are precisely targeted. Focus groups found the term vouchers out of favor, for example, so the word never crossed Bush's lips. Gore carried the technique to its extreme, bringing his own handpicked focus group to debate preparations.
One might think poll-driven campaigning the purest form of democracy, but it is the system the Founders feared most. They chose a representative system—a republic, not a democracy. They envisioned a majority rule that is tempered by a deliberative process. Such a system assumes representatives will have the character to rise above public passions and do right. For example, when Abraham Lincoln and Stephen Douglas held their great debates, they weren't trolling for votes among the rank-and-file. The two were debating because the issues needed airing, and people flocked to hear them. U.S. Senators were chosen by state legislatures until 1913, when the 17th Amendment made them electable directly by the people, thus turning them into representatives with longer terms and bigger egos. A victory for popular democracy? Maybe. But one wonders if it is a coincidence that the federal government began to expand dramatically at the expense of the states after 1913.
Christians since the Reformation have believed that a deliberative republic best meets biblical standards. John Calvin rejected monarchy and the "divine right" theory because of human depravity. He rejected pure democracy because individual members are no less depraved than kings. Instead, Calvin and other Reformed theologians advocated a republican system in which the people would be represented by leaders fortified against the passions of the herd and pledged to the higher law, serving the commonweal. The idea of limited government and the rule of law were contributions the Reformation made to the Western political understanding.
January 8 2001, Vol. 45, No. 1