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On street corners, television channels, and iPods; in passing cars, dorm rooms, and malls, the low rumble of pumping, pounding drum and bass beats throbs from speakers, peppered with rapid-fire battle rhymes chronicling the grittier perceptions of urban life. Hip-hop rakes in $4 billion a year (roughly 20 percent of records sold in the United States).

REAL: The Complete New Testament Nelson Bibles, 406 pp.; $16.99

With an expanding legion of youth and young adults identifying with hip-hop culture, its societal influence is hard to ignore. Nelson Bibles faced a formidable challenge in presenting the New Testament to a hip-hop audience, which can have exacting standards as to what counts as authentic. The result is a new 406-page "BibleZine" called REAL.

Nelson's BibleZines are magazine-like presentations of portions of the Bible featuring content and packaging meant to be culturally relevant. In the past, BibleZines have been tailored for teen girls, teen guys, women, and men. Though critics have complained that BibleZines inadvertently sabotage the authority of Scripture (packaging it as a magazine, a short-lived medium), nearly a million copies have sold.

The potential of a product like REAL is not lost on some urban ministry leaders. "As long as it's true to the Bible," says William Crowder, pastor of New Covenant Christian Church in the heart of urban north Nashville, "it meets the young hip-hop generation exactly where they are."

The proposal of a BibleZine for hip-hop came from Michelle Clark Jenkins and Stephanie Perry Moore, both experienced in creating urban-oriented ministry materials. Nelson also recruited a wide range of writers and editors immersed in urban culture.

Some of REAL's supplemental content is noticeably different from previous BibleZines. For example, it is the only one to contain a section called "Jail's No Joke." "Some people felt it was offensive, that we were stereotyping and saying that if you're of this particular demographic, then you're headed to jail," says BibleZine spokeswoman Laurie Roe. "In reality, the writers who worked with us said that jail is a very big issue."

But as with other BibleZine editions, personal faith and behavior trump all. Violence and jail receive strong censure. The supplements also mention urban realities such as AIDS, drug abuse, poverty, and promiscuity. But REAL does not offer the reader an opportunity to understand the social factors that help perpetuate such realities.

Like any hip-hop magazine, REAL devotes much attention to music. It provides reviews, a top-ten list of Christian rap groups, Christian rap lyrics, and even a CD sampler. Major artists ranging from Wu-Tang Clan to DMX receive mentions. Unfortunately, most of them are quickly dismissed.

The reviews zero in on just one album cut from each of the mainstream rappers, explaining why the song is unacceptable and stamping it "rejected." However, REAL ignores more uplifting, socially conscious acts such as Lauryn Hill, Common, and Blackalicious. By seeming to reject mainstream artists wholesale, the publisher missed an opportunity to engage the complexities of their musical contributions and to challenge readers to question the glorification of misogyny, materialism, and violence.

Clyde Smith, creator of the trade blog www.ProHipHop.com, did not see REAL, but he knows the need for a nuanced stance when reviewing music for teens. "If you look at an artist who seems to be all nastiness and just try to dismiss him, that will definitely put off the kids who are fans," Smith says. "They recognize, 'Look, there's this good thing in there, too. Yeah, he talks all this junk, but there's this other side.' "

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February 2006, Vol. 50, No. 2