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It's not every day you see the Colorado Rockies on the front page of USA Today. The Rockies last reached the playoffs in 1995—their first and only postseason appearance. Actually, they're not even that great this year. After losing Tuesday night, the Rockies dropped to 27-25. Not bad, but not exactly above-the-fold material.

But the Rockies didn't make the front page of America's most-read newspaper for their on-field success. Apparently Colorado's favorite baseball team has a new strategy for winning—signing and developing high-character Christian players. Now that's a front-page story.

Rockies officials insist they don't only sign Christian players. But team CEO Charlie Monfort did say that Christians closely match their standards for behavior. USA Today reported that the Rockies clubhouse shows no hint of the pornography and obscene music common among other ballclubs. The club hopes to avoid the embarrassment they endured in 2004, when pitcher Denny Neagle was charged with soliciting a prostitute. Rockies executives prefer the team to be known for players such as Todd Helton, a mainstay at first base, and Matt Holliday, a promising young outfielder, both of whom regularly attend chapel and Bible studies.

The team seems to owe its emphasis on character to at least two factors. One, the Rockies were once the toast of Denver, selling out all their games at beautiful Coors Field. But years of losing grated on fans, and many stopped coming. The team appeared to have little idea how to manage high-scoring games altered by the thin mountain air. Now the Rockies hope high-character players will build team unity, improve effort, and lead to more wins. Plus, it can't hurt among Colorado's sizable evangelical community to feature a team of clean-living ballplayers.

The other factor might be more significant. Monfort, the CEO, and manager Clint Hurdle told USA Today they became Christians three years ago. Monfort abandoned a party lifestyle that had landed him 18 months of probation for driving while impaired. Interviewed by USA Today, Hurdle made no effort to cover up his team's Christian zeal. "We're not going to hide it," he said. "We're not going to deny it. This is who we are." Rockies general manager Dan O'Dowd was more wary. "We're nervous, to be honest with you," he said. "It's the first time we ever talked about these issues publicly. The last thing we want to do is offend anyone because of our beliefs."

O'Dowd can expect some backlash. Some will charge that no matter what he claims, the team discriminates against non-Christians. They will resent clubhouse pressure to conform with Christian values and attend Christian gatherings. USA Today ran a fair, balanced, mostly positive story about the Rockies. But the editors didn't put this on the front page to encourage other teams to adopt the Rockies model. This story plays into fears of undue Christian influence on American institutions—including the national pastime. Last year, Major League Baseball commissioner Bud Selig moved quickly to condemn remarks by Washington Nationals outfielder Ryan Church, who spoke to a chaplain about how Jews must believe in Jesus in order to be saved. Baseball's keepers have no interest in fostering dialogue on the exclusivity of Christ.

I can't say I blame them. I'm all for what the Rockies are doing. It's nice to see good guys rewarded, and I'll be rooting for them in the NL West standings from now on. Nevertheless, theology in the hands of baseball professionals can be a dangerous thing. "You look at things that have happened to us this year," O'Dowd told USA Today. "You look at some of the moves we made and didn't make. You look at some of the games we're winning. Those aren't just a coincidence. God has definitely had a hand in this." Pitcher Jason Jennings said, "They do preach character and good living here. It's a must for them, and that starts from the very top. But we're not a military group. Nobody is going to push their beliefs on each other or make judgments. We do believe that if you do things right and live your life right, good things are going to happen."

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June (Web-only) 2006, Vol. 50