Long before Google Maps, a couple of guys in a garage in California figured out how to use personal computers to create a digital map of the global church.
It was 1983, and their two-year project—meant to help organizations see where to send missionaries and who still needed translations of the Bible—grew into an organization called Global Mapping International (GMI).
GMI spent the next 34 years supplying products such as missions maps and studies on how missionaries could thrive. It didn’t charge missions agencies very much and supplemented by asking for donations.
In June, GMI closed its doors, unable to draw enough funding from today’s givers.
“The attention span of the donor is much shorter, and their desire for tangible, immediate impact from their gift is much higher,” said GMI president and CEO Jon Hirst.
Up-and-coming donors are bringing with them a new set of priorities. Nearly a quarter of millennial Christian givers (22%) say efficiency and effectiveness are good reasons to support an organization, compared to 12 percent of those over 35, according to a groundbreaking study by the Evangelical Council for Financial Accountability (ECFA). It asked about the motivations of more than 16,000 donors to Christian ministries. [See “Go Figure,” facing page]
Younger donors also are more likely than older donors to research an organization before giving (96% vs. 88%), as well as to choose ministries that do long-term humanitarian work such as caring for orphans (89% vs. 85%) or providing education (76% vs. 68%). They’re less likely to favor things such as making the Bible available (90% vs. 96%), teaching Christians to live as disciples (77% vs. 83%) or strengthening marriages ...1