Long before Google Maps, a couple of guys in a garage in California figured out how to use personal computers to create a digital map of the global church.
It was 1983, and their two-year project—meant to help organizations see where to send missionaries and who still needed translations of the Bible—grew into an organization called Global Mapping International (GMI).
GMI spent the next 34 years supplying products such as missions maps and studies on how missionaries could thrive. It didn’t charge missions agencies very much and supplemented by asking for donations.
In June, GMI closed its doors, unable to draw enough funding from today’s givers.
“The attention span of the donor is much shorter, and their desire for tangible, immediate impact from their gift is much higher,” said GMI president and CEO Jon Hirst.
Up-and-coming donors are bringing with them a new set of priorities. Nearly a quarter of millennial Christian givers (22%) say efficiency and effectiveness are good reasons to support an organization, compared to 12 percent of those over 35, according to a groundbreaking study by the Evangelical Council for Financial Accountability (ECFA). It asked about the motivations of more than 16,000 donors to Christian ministries.
Younger donors also are more likely than older donors to research an organization before giving (96% vs. 88%), as well as to choose ministries that do long-term humanitarian work such as caring for orphans (89% vs. 85%) or providing education (76% vs. 68%). They’re less likely to favor things such as making the Bible available (90% vs. 96%), teaching Christians to live as disciples (77% vs. 83%) or strengthening marriages and families (70% vs. 76%), ECFA reported.
Missions agencies are responding. In recent years, the primary activities of many of Missio Nexus’s 287 member agencies shifted from evangelism and discipleship (70% in 2005 vs. 45% in 2016) to other activities, including relief and development (12% in 2005 vs. 22% in 2016).
A parallel trend is the desire for personal involvement, said InterVarsity Christian Fellowship vice president Greg Jao. “I had a church tell me, ‘We love supporting you, but we’re going to reduce your support because we can find no way to volunteer and actively serve alongside you. . . . We want to have a deeper partnership with the people we are supporting.’ ”
While InterVarsity has volunteer opportunities on college campuses, these donors want a more hands-on experience, even with executive or back-office missionaries.
The desire to help the poor, and to do it by directing money right at them or by personally digging in beside them, isn’t a bad thing, Hirst said. In fact, it’s good stewardship. But when donors consistently favor frontline projects such as child sponsorship or well digging over back-office support such as research and accounting, there’s going to be trouble, he said.
For example, Tenfold BPO offers accounting services for Christian ministries. “We consolidate the back-end transaction processing for many organizations so that their resources are released for frontline work,” said president and CEO Anita Trapp. By using Tenfold, ministries save on machinery, software, and office space. They also save on staff: Tenfold takes care of hiring, managing employees, and termination.
Even better, Tenfold charges less than market rates, because—like GMI—it receives donations to defray expenses.