News

Popcorn in the Pews

Movie theaters are the new churches. Some congregations plan to stay.

The distinction between secular and sacred space continues to blur as a small but growing number of churches meet in movie theaters and consider eschewing traditional church buildings altogether.

Currently 180 churches are renting movie theater space under one-year contracts with National CineMedia, which manages rentals in 1,400 theaters nationwide. That’s an increase from three churches six years ago.

“Movie-theater screens are postmodern stained glass. We’re using moving pictures to tell the gospel to a post-literate culture,” said Mark Batterson, lead pastor of National Community Church, which meets in Washington, D.C., theaters and hosts a conference for theater churches. “There are ways of doing church that no one has thought of yet. We have to live with the tension of being biblically true and culturally relevant.”

While most of the congregations eventually want to own a building, experts suggest about 10 percent plan on long-term portability — and the number is growing.

“In the beginning, a lot of people viewed portability as a means to an end,” said Kendra Malloy, marketing director for Portable Church Industries. “Now people see portability as a way to go and be part of the community.”

The majority of Malloy’s church clients rent schools, but about 15 percent rent movie theaters for worship space.

Although a LifeWay Research survey last February suggested that people who don’t go to church may prefer traditional, cathedral-style buildings to modern sanctuaries, the hope is that theater-style buildings will draw those who might not feel comfortable entering a traditional church.

Willow Creek Community Church in South Barrington, Illinois, began in a movie theater in 1975 with 125 attendees. Today the church has 20,000 attend each weekend.

The Willow Creek Theater fit the church’s criteria: it was a low-cost, easily accessible facility with no religious symbols, giving it a neutral appeal, said Scott Pederson, who directs local missions at Willow Creek. Yet he said the theater presented unique problems, including makeshift arrangements such as Sunday school “rooms” partitioned out with burlap in the lobby and a nursery in the women’s restroom.

“I don’t know how many other churches are starting out in theaters, but I feel their pain,” Pederson said. “It’s a tremendous facility, but it does take quite a bit of work to make it go because … there’s a movie that’s going to show just as soon as the church service is done.”

Meanwhile, some churches are requesting buildings that feel like black-box theaters. Others are buying theaters to renovate, said Dennis Ehrman, president of Church Building Consultants. Existing theaters can work well because they are zoned for group use and built so the congregation can easily see the stage.

Greg Snider, project developer for the Aspen Group, an Indiana-based church building company, said he sees two developing trends. Out of the 40 churches under contract with Aspen, 10 are interested in theater-style auditoriums and seating, while four want smaller, chapel-style second buildings for extension services instead of expanding existing auditoriums.

“Everybody is looking for the next wave. We went from cathedrals to churches with pews and vaulted ceilings to the Willow Creek model — the theater seats and big screens and big production — and for me, the biggest movement right now is the intimacy issue,” said Snider. “How do we do ‘big’ small? If we have to get 500 people in a space, how do we get it to not feel like 500 people?”

Copyright © 2009 Christianity Today. Click for reprint information.

Related Elsewhere:

Christianity Today also has more articles on church life.

Also in this issue

The CT archives are a rich treasure of biblical wisdom and insight from our past. Some things we would say differently today, and some stances we've changed. But overall, we're amazed at how relevant so much of this content is. We trust that you'll find it a helpful resource.

Cover Story

Jesus Is Not a Brand

Review

'The Blue Parakeet' Faces Inconvenient Verses

PhotographyWatch

News

Memphis's Other Graceland

Pivoting Toward the Faraway Neighbor

Lord, Teach Us to Pray

What Is a Spiritual Director?

What Is Spiritual Direction?

Spiritual Formation Agenda

News

Managing Your Money

News

A Surefire Investment

Groans Too Deep for Words

Faith-based Super Bowl Parties

The Evolution of Darwin

There Goes the Neighborhood

News

Books Uncommon and Offbeat

News

The Greatest Social Need

Review

Jacaranda

News

Evolve or Die

Bush's Envoy's Advice: 'Raise Cain'

News

Building a Peace Beyond Understanding

Review

Everyday Lord

News

Better Than a Bailout

News

Battle Fatigue

Editorial

Don't Let Them Die Alone

How to Help Orphans

Our Priorities for 2009

News

Go Figure

News

Black Flight

News

Second Thoughts

News

Emergent's Divergence

News

Microfinance, Now More Micro

News

News Briefs: January 01, 2009

News

Quotation Marks

News

Passages

News

Up for Debate

View issue

Our Latest

Excerpt

There’s No Such Thing as a ‘Proper’ Christmas Carol

As we learn from the surprising journeys of several holiday classics, the term defies easy definition.

Advent Calls Us Out of Our Despair

Sitting in the dark helps us truly appreciate the light.

Glory to God in the Highest Calling

Motherhood is honorable, but being a disciple of Jesus is every woman’s primary biblical vocation.

Advent Doesn’t Have to Make Sense

As a curator, I love how contemporary art makes the world feel strange. So does the story of Jesus’ birth.

Public Theology Project

The Star of Bethlehem Is a Zodiac Killer

How Christmas upends everything that draws our culture to astrology.

News

As Malibu Burns, Pepperdine Withstands the Fire

University president praises the community’s “calm resilience” as students and staff shelter in place in fireproof buildings.

The Russell Moore Show

My Favorite Books of 2024

Ashley Hales, CT’s editorial director for print, and Russell discuss this year’s reads.

News

The Door Is Now Open to Churches in Nepal

Seventeen years after the former Hindu kingdom became a secular state, Christians have a pathway to legal recognition.

Apple PodcastsDown ArrowDown ArrowDown Arrowarrow_left_altLeft ArrowLeft ArrowRight ArrowRight ArrowRight Arrowarrow_up_altUp ArrowUp ArrowAvailable at Amazoncaret-downCloseCloseEmailEmailExpandExpandExternalExternalFacebookfacebook-squareGiftGiftGooglegoogleGoogle KeephamburgerInstagraminstagram-squareLinkLinklinkedin-squareListenListenListenChristianity TodayCT Creative Studio Logologo_orgMegaphoneMenuMenupausePinterestPlayPlayPocketPodcastRSSRSSSaveSaveSaveSearchSearchsearchSpotifyStitcherTelegramTable of ContentsTable of Contentstwitter-squareWhatsAppXYouTubeYouTube