In the absence of the Editor-Publisher, I take the liberty of inviting the attention of our readers to an urgent need, the resolution of which I know he will greatly appreciate.

Because CHRISTIANITY TODAY is a rather specialized magazine, its audience search tends to be much more costly than that of other Christian periodicals. Circulation promotion has been our biggest expense. We continually meet new people who appreciate CHRISTIANITY TODAY content, and everywhere we go veteran subscribers tell us of the help the magazine gives them in thinking through the great issues of our day. But the price of finding our market continues to rise, and we need help.

If you agree that the ultimate dimensions of today’s most pressing problems are at the thought level, I hope you will send CHRISTIANITY TODAY $100 or $1000 to help us end the year in the black. When Dr. Lindsell returns, a contribution from you or your church would greatly encourage him to carry on the struggle with even greater vigor.

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