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Developing a Vision When You're Not a Visionary (Part 2)

In my previous post, I listed three ways to develop a vision when you're not a visionary. Here are three more:

4. Listen to the people you want to help. You don't have to be great at coming up with vision, if you're willing to listen to the people you want to help. If you listen well, people will tell you what they really need. In other words, the people you want to serve help set your vision.

Twenty-five years ago, a guy at Christianity Today named Keith did research among pastors who were getting our Leadership Journal and asked them, "What do you need?" One big answer: "Trained lay leaders."

We tried an annual 130-page journal for lay leaders, and it lasted only 3 years before it died. We prototyped a 4-page print newsletter in 50 churches, but those churches collectively yawned. One day I was talking to two pastors and I said, "I don't understand. You say you want trained lay leaders. So we published a long journal, and you said it was too long. We published a short newsletter, and it didn't wow you. What do you REALLY want?"

They said, in essence, "Choice, customization, convenience." So we launched a loose-leaf notebook (pull out just the page you want and photocopy it to train your leaders) and then a website, www.BuildingChurchLeaders.com. Today, Building Church Leaders is one of Christianity Today's most successful websites, reaching 75,000 church leaders through its newsletter and many others through the site.

The point: Where did the vision for that come from? Not from us. It came from the people we wanted to help.

5. Stay in your gifts and let them guide you. The idea here is that God has already shown you much of what He wants you to do in life by the way he made you. So ask yourself, "What has God given me? What passions? What skills? What opportunities? What concerns?"

My wife, Karen, who's on staff at our church, was talking with a young woman named Laura. Laura said, "I couldn't lead the college ministry. I'm not a visionary." So Karen told her, "Well, you recently graduated from college, and you like college students. So if you did work with college students, what would you do?" Laura talked nonstop for 15 minutes. She had more vision than she thought she did, because she already had the suitable gifts for college ministry. As Laura talked about "Here's what I care about and what I would do," her gifts began to express themselves in a solid vision.

March28, 2007 at 8:59 AM

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