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Health Care Ads and Arguments

House Democrats introduced their nearly 2,000-page health-care reform plan today as Sojourners and the Family Research Council (FRC) rolled out two very different ads on health care earlier this week. The Sojourners ad invokes moral language, including phrases like "bear false witness" that allude to scriptural passages as it advocates for health care reform. The video, created in partnership with the American Values Network, features a series of nighttime photographs of people waiting at a free health clinic.

The narrator talks about "the millions of Americans who wait for health care reform," saying, "they are God's children, and they have a face."

"While the politicians bear false witness about reform, they wait," the voice-over continues. "While special interests reap the profits of fear, they wait. While angry protesters silence dialogue, they wait. … The time for health reform is now."

In contrast, the FRC ad could be mistaken as the product of a budget-hawk, anti-deficit action group. Previous FRC Action ads focused on "the moral, ethical and financial dangers of the President's Health Reform Plan."

In FRC's ad, a young boy asks if the grandfather is "still on the list" for his surgery, and whether it is expensive. The grandfather nods and explains that the surgery is free because the government is going to pay for it.

The grandson replies, "Daddy says nothing is for free. Who's going to pay for it?"

The background music changes from a few stark piano chords to a light, playful melody.

"You are," the grandfather scoffs. "You're late for work!"

The grandson then gets ready for his white-collar job as a narrator explains that "government-run health care would leave our children to pay for ...

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October 2009

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