Facebook offers users only 100 letters to express what has taken theologians thousands of pages to describe.
San Francisco-based Jesse Rice used to put "follower of Jesus" under "religious views" on his profile. "I didn't want to put 'Christian' because in San Francisco, it meant right-wing gay bashing," he said. "It was another space to categorize or be divisive."
Eventually, the author of The Church of Facebook just decided to leave the category blank.
"People try to get creative or feel the need to be very strong on [their profile], as if this is their chance to hand out a Christian tract," Rice said. "That's taking a marketing approach, and people are very suspicious of marketing Jesus. [Profile messages] are often shallow, divisive, or inadequate for embodying the gospel of Jesus Christ."
Facebook asks users to define their religion with fewer characters than it takes Twitter users (who receive 140 characters) to say what they ate for breakfast. Some Christians identify themselves with their denomination, a Bible verse, or a phrase like "staggered by the grace of Jesus."
Southern Baptist Theological Seminary president Al Mohler identifies himself as "Evangelical Christian/Baptist." Relevant editor Cameron Strang says he's "ChristianAmish." Former coordinator of Emergent Village Tony Jones says he's "emerging." Mars Hill pastor Mark Driscoll? "Religion Sucks," he writes.
Piotr Bobkowski, a doctoral student at the University of North Carolina, studied college-age evangelicals he expected to be particularly open about their faith, but none identified themselves as Christians on Facebook.
"They talked about religion in more implicit terms," said Bobkowski, whose study was published in a Georgetown University journal. "They would talk about Christian groups they were involved in; the Bible would come up among their favorite books — things that weren't as forward as labeling themselves as Christian or evangelical."
Bobkowski also surveyed 500 MySpace users, asking them to identify their religion and comparing their responses with their MySpace pages, where users must choose between 14 options such as Agnostic, Buddhist, Catholic, or Christian-other. He found that 30 percent of survey respondents who said they were Christian did not identify themselves on MySpace as Christians. On the other hand, 20 percent of those who said that they weren't religious identified themselves as Christians on MySpace.
"It's the strange paradox," Bobkowski said. "People don't want to come across as too religious, but they don't want to come across as irreligious. On Facebook, Christians might not identify themselves as 'Christian' but they might put out a mini creed in five words or less."
Facebook did not respond to Christianity Today's request for data or an interview, but a spokeswoman told The Washington Post that "Christian" was the most popular label (statisticians included "Protestant," "Catholic," and "Mormon" under the category). She told the Post that of its 250 million users, 150 million put something in the box, and the second and third-most popular labels after "Christian" were "Islam" and "Atheist." "Jedi" is number 10.
Each spring at Trinity Western University, a Christian university in British Columbia, philosophy professor Robert Doede offers extra credit to his students who abstain from media like Facebook and television. The students then journal about the experience, which Doede says reveals the temptation to manufacture and manage online identities.