A few weeks ago, a student at Cedarville University tipped me off to the latest craze to hit college campuses: LikeaLittle.com. She only half-jokingly ended her e-mail to me with the warning to "creep with care." LikeaLittle is a new website whose tagline is, "dangerously exciting anonymous flirting experience." Currently it targets college students, but it appears that anyone can post a comment, including faculty and staff.
Although LikeaLittle debuted on October 25, 2010, it appears it's about to go viral. Site statistics show that the number of Facebook "likes" increased by ten thousand since I started researching it two weeks ago (jumping from 2,000-plus to 12,395 upon last inspection). At Cedarville, where I work, Facebook "likes" and "shares" have increased by over 100 percent in the past five days (from 129 to 245).
The website, the brainchild of 2009 Stanford alum Kevin Reas, allows students, in tweet-like fashion, to anonymously and publicly post flirts about people they encounter or hope to encounter. Reas and the other founders say the site functions as a "flirting facilitator platform." He explains that it "was born at Stanford in part due to my lack of game with women."
Once students sign in to their college's LikeaLittle site, they can anonymously post flirts. Upon posting, a student is randomly assigned the name of a fruit, such as "Kiwi" or "Strawberry." Each time a student starts a new comment thread, he or she receives a new fruit name in order to ensure anonymity.
Here are two comments that I plucked from the LikeaLittle pages of several Christian campuses. (The site has arrived at Calvin, Biola, Gordon, Indiana Wesleyan, Grove City, Houghton, and Geneva.) These range from the seemingly harmless:
Male, Brunette. ...1
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