Saying there's already enough "Christian TV" on the airwaves, the co-founders of a new network (both Christians) are focusing instead on bringing more family-friendly programming – without an in-your-face faith message – to millions of viewers.
ComStar, founded by Rev. Robert A. Schuller and Chris Wyatt, in 2009, is now in 50 million homes, according to a recent story in the Dallas Morning News. By pursuing a PG-rated audience, Wyatt and Schuller are steering away from traditional ministry-based Christian media to family-friendly shows.
"What we're doing is not teaching and preaching by any means," Wyatt said. "It's just clean, family TV. No objectionable material or ads. It's what you would be comfortable sitting down [watching] with your 8-year-old or 11-year-old."
Schuller, referring to a new show, Everyday Life, he hosts on the channel, says he's not looking to become a televangelist – a role his father somewhat played as pastor of the Crystal Cathedral.
"There are many pastors airing their message and doing a very good job," he says. "My message on Everyday Life is pretty clear. In many ways, it's a sermon message without being a sermon."
ComStar programming can be found on Family Net TV and American Life TV.
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