Her.meneutics writer Rachel Marie Stone began the hashtag #AddaWordRuinaChristianBook Monday morning. By that evening and late into the night, it became the No. 1 trending topic on Twitter in the U.S., with Christian leaders, authors, and bloggers joining in the online fun.
#AddaWordRuinaChristianBook is exactly how it sounds. Thousands of Twitter users inserted a new word into a popular Christian book title to change its meaning, then shared their new titles along with the #AddaWordRuinaChristianBook hashtag. (For example, in Rachel's honor, Annie Dillard's Teaching a Stone to Talk becomes Teaching a Rachel Stone to Talk.)
The results were ridiculous, clever, silly, and creative. In other words, they were just what the Christian Twittersphere needed, she said.
Trends like #AddaWordRuinaChristianBook may be short-lived and fun, but they also "require sense of religious literacy and tell us about popular opinions" among people of faith on social networks, according ...1