To fully understand sixstepsrecords means to understand a decade-old movement called Passion, a metaphorical family with its own mother and father figures, four artists who really do act a lot like brothers, and a fairly obscure Old Testament tale about hauling around the Ark of the Covenant.
This record label started like no other and continues to surprise even today. Sixsteps has kept the same small roster of artists for most of its nine-year existence. It has a partnership with industry giant EMI, yet stays involved in every aspect of operations. And at a time when the music business is in universal decline, sixsteps maintains consistently strong sales.
Let's start this story in 1,000 B.C., when the Israelites finally figured out how to return the Ark to Jerusalem. Shelley Giglio, Director of Label Operations, recounts the tale from 2 Samuel 6:13: "It says that they went six steps, laid the Ark of the Covenant down, and then they built an altar and worshiped. Some scholars think they did that every six steps for the several miles to Jerusalem. They were so grateful they were alive—that they'd figured it out, that the glory of God was going to be back with the people of God—all that made them so worshipful that they couldn't go very far without stopping, building an altar, and worshiping." Thus the name, sixstepsrecords.
That name is a reminder to everyone associated with the label of the importance of worship. Shelley Giglio continues, "It's a reminder to me of the purpose for which we were created—that it's really wise for us to worship often, that if we're really going in life much more than about six steps before we figure out how to worship, then we've probably gone a bit too far." The label avoids ...1
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What's in a Label?: sixstepsrecords
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