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Another Brick in the Oprah Empire

Her and Eckhart Tolle's webinars on A New Earth attracted 2 million participants.
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Never underestimate the power of an Oprah endorsement. Ever since she branded German-born spirituality guru Eckhart Tolle's A New Earth: Awakening to Your Life's Purpose the 61st Oprah Book Club selection in January 2008, the book has sold 3.5 million copies. Over the past several weeks Oprah and Tolle have hosted unprecedented free "webinars," on which Oprah-Tolle discuss a chapter from the book each week and field live questions from the online audience. That audience grew to 2 million people.

Tolle's message is based largely in Eastern spirituality, though he draws from Christian language and imagery (such as the book's title). Tolle defines the human problem as a false self - what he calls "egoic mind patterns," which can be overcome by acknowledging oneness with ultimate reality, or "God." Here's how Greg Boyd, senior pastor at Woodland Hills Church in St. Paul, Minnesota, summarizes it:

Tolle espouses a rather typical Eastern metaphysics in which the true "you" is not the "you" that ...
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