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Who’s Searching for ‘Love’ Online? Bible Readers

The fruit of the Spirit is No. 1 at Bible Gateway—in both English and Spanish queries.
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Who’s Searching for ‘Love’ Online? Bible Readers
Image: Getty Images

Of the 920 million readers who visited the world’s top Bible website last year, most are literally searching for love more than anything else.

Only 3 of the other 9 fruits of the Spirit joined love among Bible Gateway’s top searches of 2018: peace (No. 2), faith (No. 3), and joy (No. 4). The pattern holds true in Spanish-language searches, though gozo (joy) ranks 12 slots lower [full lists below].

Love has been the most popular topic at Bible Gateway, which celebrated its 25th anniversary last year by reaching more than 14 billion views, ever since the site’s inception in 1993. Such searches perennially spike on Valentine’s Day.

“This may be the time of year that we talk most loudly about love, but [our] usage statistics show us that we long to understand and experience love throughout the year,” stated Andy Rau, Bible Gateway’s then-senior manager for content, in a 2017 post.

In 2014, when the site first offered more detailed stats, CT reported how ...

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