The Most Popular and Fastest Growing Bible Translation Isn't What You Think It Is

NIV vs. KJV: Surveys and searches suggest the translation that most Americans are reading is actually not the bookstore bestseller.
The Most Popular and Fastest Growing Bible Translation Isn't What You Think It Is
Image: Paul Keller/Flickr

When Americans reach for their Bibles, more than half of them pick up a King James Version (KJV), according to a new study advised by respected historian Mark Noll.

The 55 percent who read the KJV easily outnumber the 19 percent who read the New International Version (NIV). And the percentages drop into the single digits for competitors such as the New Revised Standard Version, New America Bible, and the Living Bible.

So concludes "The Bible in American Life," a lengthy report by the Center for the Study of Religion and American Culture at Indiana University–Purdue University Indianapolis (IUPUI). Funded by the Lilly Foundation, researchers asked questions on what David Briggs of the ARDA, which first reported the results, calls "two of the most highly respected data sources for American religion"—the General Social Survey and the National Congregations Study.

The numbers are surprising, given the strong sales of NIV translations in bookstores. The NIV has ...

Subscriber access only You have reached the end of this Article Preview
To continue reading, subscribe now. Subscribers have full digital access.
Already a CT subscriber?
or your full digital access.
November
Subscribe to CT and get one year free.

Read These Next

hide this
Access The Archives

In the Archives

This article is available to CT subscribers only. To continue reading, please subscribe. You'll get immediate access to this article and the entire Christianity Today archives.

Subscribe

Already a subscriber?
or to continue reading.