Jump directly to the Content

News&Reporting

Lady Gaga, Justin Bieber Beat On Twitter By Evangelical Leaders

(Updated) Twitter ramps up efforts to reach church and faith leaders after realizing the popularity of religious tweets.

Update (April 9): PBS' Religion and Ethics Newsweekly is spotlighting Twitter's faith-outreach efforts. The show notes a recent meeting between top Twitter social innovation strategist Claire Diaz-Ortiz, former White House Office of Faith-based and Neighborhood Partnerships executive director Joshua DuBois, and D.C.-based National Community Church pastor Mark Batterson.

CT previously reported on Twitter's effort to reach out to Christian leaders at the Catalyst conference in 2011.

––-

Research by Twitter into its most-popular messages has revealed that tweets by evangelical celebrities perform up to 30 times better than messages from pop culture celebrities. Inspirational messages by Joyce Meyer, Max Lucado, and Andy Stanley, among other high-profile evangelicals, are forwarded and responded to more frequently than many entertainers, sports figures, and politicians.

In response, Twitter has dispatched a senior executive to Atlanta to encourage more evangelical ...

Subscriber access only You have reached the end of this Article Preview
To continue reading, subscribe now. Subscribers have full digital access.
Already a CT subscriber? for full digital access.
Tags:
Posted by:

Read These Next

close
hide this
Access The Archives

Member-Only Access

Subscribe to Christianity Today to continue reading this article from CT's digital archives.

Subscribe

Already a subscriber? to continue reading.