Books
Review

Naming Names in the Abortion Debate

As a new “street-level” history demonstrates, you can’t tell the bigger story without telling a series of smaller, more personal stories.

Illustration by Alex Nabaum

The first time that abortion became real for me was not while reading a moral philosophy textbook or reviewing a Supreme Court decision. Rather, it followed from a discussion with a college friend who, as I learned, had visited an abortion clinic.

The Story of Abortion in America: A Street-Level History, 1652–2022

The Story of Abortion in America: A Street-Level History, 1652–2022

Crossway

512 pages

All of a sudden, abortion was no longer just a theoretical reality. Instead, it was a part of the story of someone I knew well—someone who sat across from me in class. The experience shifted my perception of abortion as something affecting people “out there” while leaving my own social circles untouched. As I walked away from that conversation, wondering if I had handled it sensitively, I realized that my understanding of abortion existed almost purely in the realm of ideas, policy, and theory—not flesh-and-blood people.

In the lead-up to the Supreme Court decision in Dobbs v. Jackson Women’s Health Organization, which overturned Roe v. Wade, there was no shortage of stories about individual women. Stories of women shouting their abortions. Stories of women who chose life. Stories of clergy decrying abortion as a moral evil or praising it as something holy and sacred. And yet, we’re tempted to dissolve these individual stories into the larger abortion story, forgetting the individuals themselves.

In all our discussions of public policy and our abstract reflections on human dignity, we can often forget the real people involved in this system of death: doctors and nurses who perform the procedures and provide medication; women who seek out clinics willingly or because they feel trapped or coerced; men who may be present or absent; and children at their most vulnerable stage of life.

A new book from Marvin Olasky and Leah Savas endeavors to fill this gap, foregrounding the stories of those affected by abortion, both as an institution and a practice. Their book—The Story of Abortion in America: A Street-Level History, 1652–2022—effectively employs an on-the-ground perspective that so often goes missing.

Frontline experiences

Olasky and Savas approach this subject as pro-lifers but also as journalists, with Olasky having served as World magazine’s longtime editor and Savas currently working as a World reporter. In good journalistic fashion, they provide a window into frontline experiences across the abortion landscape, delving into the lives of defenders and opponents, providers and victims, and the women and children who bear the deepest scars.

The book surveys a surprisingly broad historical canvas, correcting our habit of viewing the abortion debate as something that only erupted in earnest during the latter part of the 20th century. As the authors note, for instance, it’s likely that the first recorded abortion in America occurred in 1629.

Readers will be unsurprised by the conclusions that Olasky and Savas draw. Fundamentally, this is a volume dedicated to revealing abortion’s pernicious and dehumanizing effects on our culture. The authors’ sweeping history, while not an ethics text, is forthright in depicting abortion as an assault on the dignity of human beings.

Yet the power of their street-level, story-based approach lies in how it cuts through our own grand narratives about abortion. Contrary to those who loudly proclaim that abortion brings freedom and empowerment, history shows that individuals have often exploited it to further control the bodies of women and prey upon them. Many of the book’s early chapters abound with stories of women who were lied to and seduced by men with promises of marriage only to be abandoned after their pregnancies came to light. Abortion became one piece in a larger structure that allowed men to use these women as they wished.

Take, for instance, the example of Dorcas Howard, a 17th-century servant thought to have obtained the first recorded abortion in American history. According to court records the book cites, Howard told her master that she was sick and could not work. Rather than responding with care for his servant, the master suspected she was pregnant, which prompted him to threaten her with violence. Upon hearing her confess the pregnancy (and disclose the name of the father), he sent her to bed and called some women to help her.

As the authors make clear, we don’t know exactly what happened in Howard’s room, but the next morning there was a child on the floor, who another woman testified had been stillborn with a bruise on the head. Howard’s master had seen a potential loss on his investment, and he’d acted quickly to prevent it. His economic interest outweighed any concern for the mother or child.

Profit considerations also proved irresistible to those providing abortions. Consider Ann Lohman, a 19th-century woman who took the pen name Madame Restell because the French were considered the most knowledgeable about intimate matters. Taking up residence in New York City, she and her husband began advertising abortion pills and medications in their newspaper. She managed to skirt the laws of the time by speaking in euphemisms about regulating women’s menstruation or preventing menstrual blockages, coded terms for pregnancy.

The business proved quite lucrative. Madame Restell’s advertisements were a boon for the newspaper and for the couple. Her office was filled with young, desperate women, and because she was apparently capable of performing the procedure without killing patients—at least the adult patients—her popularity grew. Because of well-placed bribes, she was unlikely to face prosecution, though eventually she was tried and convicted after police found a woman willing to testify about a mistake she made that caused a woman to die. However, Restell’s short prison stay only opened the door for others to try claiming her business, and it didn’t prevent her from continuing her practice once she was released.

The stories of Dorcas Howard and Madame Restell highlight trends in abortion policy that continue to this day. In particular, they illustrate how economic interest and legislation are always intertwined. But they also pose a warning to those who would hang all their hopes on the power of law to prevent abortions.

In 1716, New York became the first state to pass an abortion restriction when the city council forbade midwives to aid or administer an abortion. By 1829, New York City had passed a law banning abortion by any means—surgical or medicinal—and imposing fines on violators. And yet, Madame Restell was allowed to operate her business with little interference because of lax enforcement. Olasky and Savas do not discount the value of legislation, and the later chapters are filled with examples of its powerful effects, but their stories do caution pro-life advocates to address issues fueling the demand for abortion, and not only its supply.

Cries of conscience

Olasky and Savas have no appetite for harshly condemning women in a culture that has held up bodily autonomy as a supreme right while often placing them at the mercy of unjust systems. Clearly, they believe that abortion has two victims: mother and child. This was straightforwardly true in the early centuries of American history, when both mother and child were likely to die from the procedure. But it is no less true in contemporary times, when abortion poses less risk (at least physically) for the mother.

With certain exceptions, the women profiled in this book aren’t seeking abortion purely of their own volition: They are trapped by circumstance, coerced by family and lovers, or deceived by those who stand to gain from the procedure. Even those who remain supportive of abortion rights describe a sense of longing and mourning for their lost children. One woman who believes she made the right choice in having an abortion also describes seeing “a very little ghost that only appears when I’m seeing something beautiful, like the full moon on the ocean.” Others describe the “whispers” they hear on the wind from children they never had.

Such testimonies reveal an ugly truth often overlooked in pro-choice advocacy: We intuitively know the procedure is wrong. Each of us recognizes on the level of conscience that something violent and horrible occurs at an abortion. Whether or not abortion is permitted by law, common sense rails against our attempts to describe the procedure in sanitized and morally neutral language.

Olasky and Savas profile one doctor who experienced this tension when he shifted from performing early-term abortions to doing a procedure known as a D&C (dilation and curettage). He had been comfortable with abortion in the abstract, but when faced with a procedure that required using medical knowledge to determine the best way to “disarticulate” a child’s body—break it apart at the joints—everything within him rebelled. His conscience would not allow him to look at an arm with a hand and five fingers as mere tissues and cells fit for the medical waste bin. The law’s approval could not overcome his God-given knowledge that this was a person possessing God-given dignity and worth.

Thinking back on that moment in my life when abortion became not just a concept but a person with a face and name, I’m reminded that so often we have to do as that doctor did, stepping outside familiar conversations on abortion to get a clearer picture of its brutalities. Olasky and Savas paint a disturbing picture of a culture that prioritizes so many things—economic prosperity, individual freedom, sexual liberty, personal reputations—over the life of a child. They confront us with the disastrous and deadly effects of abortion on every individual it touches: mother, child, father, doctor, legislator, and neighbor. But they remind us also that our collective conscience, though seared, is capable of recognizing error and striving for a culture that affirms the dignity of all people, born and unborn.

Alex Ward is lead researcher for the Ethics & Religious Liberty Commission of the Southern Baptist Convention. He is pursuing a PhD in history at the University of Mississippi.

Books

The Relatable Zeal of Puritan Women

They were extremely into religion without being extreme.

Illustration by Abigail Erickson / Source Images: Getty Images

Having grown up in a non-Christian home, Jenny-Lyn de Klerk didn’t discover theology until college. At first, she struggled to understand theological concepts, but everything started making sense after she encountered the Puritan writer John Owen. Her subsequent research on Puritan spirituality helped pave the way for a new book—5 Puritan Women: Portraits of Faith and Love. Author Catherine Parks, an editor with Moody Publishers, spoke with de Klerk about what believers today can learn from these women.

5 Puritan Women: Portraits of Faith and Love

5 Puritan Women: Portraits of Faith and Love

Crossway

160 pages

When people learned you were writing a book about Puritan women, what were some of their reactions?

Most fell into two categories: Either people had no idea who I was talking about, or they expressed negative stereotypes about the Puritans. At least on a popular level, people still view the Puritans as fun-killers—and Puritan women as extremely patriarchal. I’m hoping my book can move readers past such stereotypes by helping them get to know a range of real individuals.

Some suggest that the poet Anne Bradstreet departed from Puritan ideals because she wrote about things like intimate love with her husband. How would you respond?

There are all sorts of crazy interpretations of Bradstreet out there. To understand her place within the Puritan movement, we need to start with an accurate definition of Puritanism and then see who fits.

Puritans, for starters, wanted to bring further reform to the Church of England. Though some ministers sought change from within while others felt compelled to leave, they all wanted to go further in replacing certain vestiges of Roman Catholicism with biblical worship practices. And secondly, they emphasized a personal communion with God—a genuine, vibrant relationship with him—that led to a life of holiness.

If we use these two points as a litmus test, we can generally figure out who was a Puritan and who wasn’t. And by this accounting, Bradstreet easily fits.

You write about the Earl of Berkeley, who asked a Puritan woman named Mary Rich to send him her rules for holy living. What do you make of the fact that a Puritan woman was being asked for spiritual guidance by a male friend?

This question highlights one main way we misinterpret Puritan women. On one hand, there is a superprogressive, often non-Christian perspective that these women were trapped in the confines of their religion, and if they had just pushed a little harder, they might have broken free and become their fully actualized selves. But on the flip side, there’s also a highly conservative, often Christian perspective that just takes every preconceived notion about “good Christian women” and projects them onto Puritan women, thinking, “They must be exactly like I imagine them, or even more so.”

With Mary Rich and the Earl of Berkeley, seeing one thing happen in one person’s life doesn’t justify drawing big conclusions about all Puritan men or women. But it is fair to say that because Rich was a highly religious person who valued modesty, decorum, and respect, it was not out of line for her to receive this request and then respond in a full and honest manner. And stories like these do remind us to constantly ask whether some attitude or value in our church is truly biblical or just cultural.

While debates about gender are important and needed, they can also become a bit overwhelming and negative. This is why I wrote in my introduction that one benefit we get from reading about women in church history is celebrating Christian women while taking a breather from all the contentiousness. I wanted to signal that this book is a fun, safe space—whatever your beliefs on gender roles or your own experiences in the church, let’s look at these amazing women and the amazing things God used them to do.

You write, “I have seen again and again how God providentially uses whatever I’m currently reading to teach me a specific lesson or give me a specific comfort I desperately need at that exact moment.” How did you experience that as you wrote this book?

One specific story I deeply resonated with was Anne Bradstreet’s experience of doubt. As I studied her life, I happened to be in a bad place with my faith, on account of some painful experiences in the church. I hadn’t lost faith, but I was really questioning whether I still believed in God’s existence.

Then I ended up reading a letter from Bradstreet to her children where she talks about experiencing a crisis of faith. She writes, Satan has troubled me many times concerning the existence of God and the veracity of the Scriptures, and she describes how she would address one doubt only to find another standing in her path. That part was extremely powerful for me. I literally started crying in the library stacks.

My assumption, at this point, had been that my doubts meant I was either a weak Christian or not Christian at all. And that was a disturbing thought, because I had already started a PhD in church history and I was married to a pastor, so I couldn’t just deconvert quietly. Reading Bradstreet really helped me, because even though she was sorting through similar doubts, she was clearly a godly person. Her doubts spoke to the strength of her faith rather than any weakness in it.

The Puritan women you profile were “zealous” in their spiritual practices, you say, but were neither “extreme nor legalistic.” How do you see that distinction play out in their lives?

Something that immediately struck me was that these women were very into Christianity. They talked about God all the time, they read the Bible all the time, and they were very invested in church. That’s what I mean by “zealous”—they were just unashamedly religious.

But I was surprised, given their zeal, that I did not see many aspects of their lives that felt too intense or immoderate. They weren’t the mean rule makers people often expect them to be. So they were very into religion, but not in this bombastic way that feels totally unrelatable to someone in the 21st century.

Are there any other lessons you hope people learn from these women?

As someone who comes from an atheist family, I hope some readers will see how it’s possible to be wholeheartedly devoted to God while still maintaining genuine friendships with people who believe differently. We often think of the Puritans as wanting to escape and condemn society, but that wasn’t what I came across in their stories.

To take one example from the book: Lucy Hutchinson wrote a theological treatise for her daughter encouraging her to stick close to the church, mostly by holding to its beliefs, but also by loving it. In one of my favorite sections, she goes on this little excursus about how Christians are not grateful enough to God because they don’t love other people enough, and if they loved people more—including other Christians who they maybe think are weird or have some wrong beliefs and including those outside the church—they would be more grateful to God.

Of course, love interacts with other theological ideas like justice, so loving others doesn’t mean ignoring sin in your life or someone else’s life. But for the Puritans, there is this baseline belief that if you want to call yourself a Christian, you really need to have a loving attitude and do loving things for the people in your life, regardless of whether they’re just like you.

When Life Is Cut Short—Or Prolonged

Responses to our November issue.

Edits by Christianity Today / Source Image: Pexels

In our November 2022 cover story, Ewan C. Goligher reflected on the rise of medical assistance in dying (MAID) in Canada, where the number of patients dying by euthanasia has grown tenfold in the past five years. Some see MAID as a compassionate response to suffering. But Goligher, a Christian, argued instead that euthanasia is an insult to human dignity.

Several of our readers wrote in to agree: Death with dignity should not mean death as a therapy. But it should also not mean avoiding death for as long as technically possible. “I think you have to weigh the desire for an end to one’s suffering with the current unending efforts of the medical profession to prolong life at all costs so that many end up dying in intensive care, away from family and friends,” wrote Sue Reuker of Providence, Rhode Island. “The desire for assisted dying seems to be related to the near inability to die a normal death.”

Augie Allen of St. Petersburg, Florida, agreed with Goligher’s condemnation of MAID, but he thought the article would have benefitted from a deeper discussion of “the stigma of death and the ministry of hospice”:

We are incredibly fearful of death, to the point of not saying the words death or dead inside of what some might deem polite conversation. I spent a short time as a hospice chaplain and subsequently helped to guide my father who suffered from metastatic breast cancer to a very good hospice program.

We also have a health system that is built on creating new drugs and treatment protocols to make a profit and fails to address the pain and suffering caused by the treatments. Our fear of death is the reason why so many suffer through invasive cancer treatments and immeasurable suffering, instead of creating space for care that provides comfort in the last days. I believe it’s possible that our lack of sound teaching on this has created the void into which people believe that death is something they control.

As commenters on social media recognized, a patient might also choose euthanasia to be selfless, afraid of burdening their burned-out loved ones. Even as Christians advocate for “the very best medical and palliative care” for the dying, Goligher hopes the church can be a place where dying isn’t a ready solution to financial, logistical, or emotional challenges—where “the weak, the aged, the disabled, and the dying are regarded as priceless members of the community,” not expensive or difficult inconveniences, and where caregivers are sustained and supported.

—Kate Lucky is CT’s senior audience engagement editor

Lament Is More Than a Country Song

Any corporate worship should engage the heart of each congregant in the full spectrum of scriptural expressions to God.

Dan Hauser Boulder, CO

Don’t Let Missions Fall Prey to ‘Genericide’

Jesus said to go forth and spread the gospel and to disciple the nations. He never said to go out into the world to perform their chores for them! How many times have we seen short-term mission trips where the entire focus is on completing some tasks or chores but the gospel is never mentioned? Or where the only team members who have any interaction with the locals are the team leader and translator?

Kurt Kelley Boynton Beach, FL

The writer’s definition of missions is too narrow. It suggests that the Great Commission is the only text about God’s work in the world. Surely good works of any kind are missional. The Bible addresses the mission of God, not “missions”—the antiquated view of “foreign missions” many identify with colonialism.

Joe Culumber Covington, WA

News

Nicaraguan President Closes Christian Nonprofits

And other news briefs from Christians around the world.

Oswaldo Rivas / Contributor / Getty

President Daniel Ortega suspended 2,600 nonprofits in Nicaragua in 2022, including an orphanage, an association of theologians, and many other Christian organizations. He started to suppress criticism in 2018, when police killed more than 300 protesting students in the deadliest conflict the country has seen since the Contra War. In 2021, Ortega won a landslide reelection after jailing opponents and disbanding opposition parties. The government barred foreign press from the country, labeled the Catholic church “coup mongers,” arrested numerous priests, shut down religious radio stations, and then started going after nonprofits. The president’s estranged stepdaughter, who accused him of sexual abuse in 1998, said Ortega is fighting “a war on truth.”

Haiti: Reward offered for missionary kidnappers

The US government says it is “imposing consequences” on three Haitians who lead the gang that kidnapped 17 Anabaptist missionaries in 2021. Secretary of State Antony Blinken announced the government will give $1 million for information leading to the arrest of Joseph Wilson, who goes by the name Lanmò Sanjou; Jermaine Stephenson, also known as Gaspiyay; and Vitel‘Homme Innocent. The 400 Mawozo gang abducted 17 American and Canadian missionaries as they were visiting a Haitian orphanage. Five were released, possibly after a ransom was paid, and 12 escaped after two months. Experts say the gang has a growing political influence.

Brazil: Cryptocurrency pyramid alleged

The prominent son of a Pentecostal pastor was arrested by federal police and charged with financial fraud involving cryptocurrency. Patrick Abrahão, 24, promoted his investment schemes to his and his father’s Instagram followers, at one point promising 300 percent annual returns. He then stopped paying investors while Ivonélio Abrahão da Silva, founder of the International Movement Restoring the Nations, sought to reassure them everything was fine. Father and son were both prominent supporters of Jair Bolsonaro.

United States: Landmark evangelical document on display

A rare copy of a Second Great Awakening document advocating “simple evangelical Christianity” is now on display at Abilene Christian University in Texas. Thomas Campbell’s Declaration and Address, published in 1809, is considered a landmark in American Christian history. It rejected creeds and denominations and encouraged church unity through “the generous liberality of the sincere friends of genuine Christianity” and a commitment to the essentials of the faith. The author and his son, Alexander, later merged their work with Cane Ridge revivalist Barton W. Stone, forming the Stone-Campbell Movement, which gave birth to the Churches of Christ, the Independent Christian Church, and the Disciples of Christ. There are only six surviving copies of the Declaration and Address.

Denmark: Christian Democrats consider exit

A 51-year-old pro-life party failed to win any seats in the Danish parliament in the fall election, earning only 0.5 percent of the vote. The Christian Democrats have not won any national elections since 2005, and party leadership is considering completely withdrawing from national politics. Abortion is unrestricted in the first trimester of pregnancy in Denmark and allowed for a wide variety of reasons after that.

Nigeria: First national hymn festival held

Reggae gospel artist Buchi Atuonwu hosted Nigeria’s first-ever national hymn festival. Worship teams and choirs from the Evangelical Church Winning All, the Pentecostal Fellowship of Nigeria, the Catholic church, and the holiness “white garment” churches gathered at the University of Lagos to compete for a top prize of 2 million Nigerian naira (about $4,500). Atuonwu also assembled an ecumenical 2,022-person choir to demonstrate the unity of the church. He said great hymns that sustain faith must be celebrated.

Iraq: Christian killed in Baghdad

A Christian aid worker from the US was shot to death in his car near his home in Baghdad. Stephen Troell, a teacher at Global English Institute, was cut off by one car and then killed by assailants in another car, according to local police. His wife and child were with him but were not hurt. No one has claimed responsibility for the attack. Attacks on foreigners have been rare in Iraq since the defeat of ISIS in 2017. The current Iraqi government—committed to overhauling the political system set up after the US invasion—recently received a vote of confidence in parliament.

Russia: Chinese Bibles given away in Moscow

Bibles for China distributed 50,000 Chinese-language Bibles to churches in Moscow. The group was originally planning to give them out on the Russian side of the Russia-China border, with the hopes that some migrant workers, business people, and shoppers from China would take them, and the Scripture would find its way into Chinese homes. The point person for the planned distribution fled Russia, however, when the government started conscripting people in October to fight in the war with Ukraine.

Hong Kong: Pastor sentenced for court reporting

A pastor was convicted of sedition and sentenced to one year in prison. Garry Pang Moon-yuen was arrested after he attended the trial of an activist who organized a vigil to commemorate the Tiananmen Square Massacre and applauded her in the courtroom. Authorities say they discovered YouTube videos showing Pang attempting to incite rebellion against the government. Pang, who once led Oxford Chinese Christian Church in England, had been reporting on court proceedings. He argues the police and courts are using old British law and the recent National Security Law to crush democratic dissent and assert increased authoritarian control.

News

How We Read the Bible Now

Fewer people are using more types of media to access Scripture.

Illustration by Rick Szuecs / Source Images: Envato Elements / Stormseeker / Adrian Regeci / Miguel Tomas / Unsplash /

Bible reading dropped dramatically in 2022. It is unclear why. Roughly 50 percent of American adults reported opening Scripture at least three times a year every year from 2011 to 2021, according to American Bible Society surveys.

Then, in 2022, that number declined to 39 percent.

That means that amid record inflation, threats of nuclear war in the Russia-Ukraine conflict, and ongoing debates about the state of democracy, there were about 26 million Americans who stopped reading the Bible.

More than half of Americans say they wish they read the Bible or read it more, however, creating an opportunity for Christians to invite their neighbors to deeper engagement with God’s Word. Younger people, in particular, say they are drawn to Bible reading plans and Bible studies that look at whole chapters or complete stories.

News

In Church Planting, More Money Means More People

But a recent ECFA study can’t quantify intangible signs of growth.

Illustration by Abigail Erickson / Source Images: Getty Images

For Iglesia Biblica Vida Real in metro Miami, spiritual fruitfulness didn’t require a hefty down payment.

The church began meeting in 2018 in a hotel conference room. About half of the 50-person crowd was part of the launch team. Pastor Winston Williams, a Southern Baptist church planter, said costs leading up to the launch totaled $15,000–$20,000, and the church spent another $60,000 in its first year.

Two years later, the Spanish-speaking church had grown and moved its worship service to a local school. Then COVID-19 hit, and the church couldn’t hold in-person services for months. The disruption wasn’t all bad. It freed up rent money to revamp the church’s online presence.

Vida Real now meets in another church’s facility, drawing 60–70 people a Sunday. It’s financially self-sustaining and in a position to plant more churches. One small group is transitioning to English with plans to launch as an English-speaking church in 2024.

“We’re in the process of moving again,” Williams said. “This time not necessarily out of need but as a part of our vision” to “plant churches and to help other churches get planted.”

Williams’s experience is consistent with the findings of a survey released last year by the Evangelical Council for Financial Accountability (ECFA). More funding for a church plant’s launch translates to larger attendance and quicker financial independence, according to the study. But researchers caution that money and attendance aren’t the same as spiritual success.

“A big financial investment in no way guarantees a proportional amount of spiritual fruit or growth momentum,” said Warren Bird, ECFA’s senior vice president of research and equipping. “However, the smaller the launch, the slower or less likely a church is to be financially self-sustaining.”

Those conclusions are based on a 2022 survey of more than 2,700 North American church planters and multisite campus pastors. The greatest number of responses came from Southern Baptists and churches affiliated with the Association of Related Churches (ARC) network.

A church plant’s attendance is directly proportional to the money spent at launch and in the congregation’s first year, the research found. At churches with average attendance over 200 in the first five years, average startup costs were $100,000 and first-year costs $225,000—a total launch cost of $325,000.

Smaller churches like Vida Real tend to spend far less. Church plants more than two years old with less than 100 in attendance averaged $10,000 in startup costs and $60,000 in first-year costs. For churches more than two years old with between 100 and 200 in attendance, average startup costs were $84,500.

The correlation between spending and growth held over time. Growing churches continued to spend more as they continued to grow, while nongrowing spent less.

On the high end, growing congregations of more than 500 spent $322,000 on launch costs for a new church plant or multisite location. That dropped to $200,000 for congregations of 201–500; $141,000 for congregations of 101–200; and $100,000 for congregations of 51–100. Growing congregations of 50 or less spent $70,000 on average.

Nongrowing churches also saw a correlation between launch costs and current attendance, but those with over 50 people spent more for the same attendance than their growing counterparts.

Larger launches gave churches quicker financial independence. Those with at least 76 people in average attendance at launch were financially self-sustaining immediately. The average church plant, however, took six years to get to 76 in attendance and the accompanying financial self-sustainability.

The research resonates with ARC, whose philosophy of church planting calls for launching large. The group has started hundreds of churches over the past two decades, with an average launch attended by 293 people in the year before the COVID-19 pandemic.

“Our launch model is that we want to see churches launching strong. We want to see churches be well capitalized up front in the prelaunch phase leading to their launch day,” said ARC church planting associate Amy Roberie. The more funding raised, the “healthier the church is not only financially, but also in growth.”

Yet the mere availability of funds doesn’t guarantee success, she said. They must be spent properly. For ARC, that means focusing a hefty share of prelaunch funds on marketing—even if that requires a postlaunch ministry with fewer bells and whistles.

When you “canvass your community both with digital marketing and with print marketing, you are going to see an effective launch day,” Roberie said.

While the pandemic didn’t change ARC’s strategy of launching large, it did affect the timing. In the fall of 2020 (ARC’s first launch season during the pandemic), 25–30 new churches were preparing to kick off. But just nine went ahead with their gatherings. Some never did. Others deferred to 2021, when 64 congregations began.

Overall, fewer churches across denominations launched large during the pandemic. Twelve percent of new churches in 2019 launched with more than 200 people, according to ECFA’s survey. That dipped to 7 percent in 2020 before rebounding to 20 percent in 2021.

Low-budget church planters should not be discouraged by the research on launching large, Bird said. The survey didn’t determine how well churches are discipling attendees, just whether they have money in the collection plate and bodies in the seats.

“I don’t think there’s anything in the survey that discourages part-time church planters other than the fact they have a harder time with the funding,” Bird said. “It’s much easier to measure attendance and giving than … other aspects of spiritual development.”

Church planters should adjust their expectations based on their funding, he said, and consider successive relaunches as their attendance grows.

Money itself may not be the direct cause of a church planter’s success or failure. But a larger stockpile of launch funds can reflect the planter’s ability to fundraise or access a financially supportive relational network.

“Most of the guys we identify as high-caliber leaders” can “raise funds because their vision is so big and they have the leadership capacity to pull it off,” said Chad Childress, senior director of planter discovery and development for Send Network, the church-planting arm of the Southern Baptist Convention’s North American Mission Board (NAMB). “They have visions of what can be and what should be. They’re going to staff around it, and they can lead.”

Plus, not every church aspires to megachurch size, Childress said. The lack of affordable space in Manhattan, for example, makes it more practical to plant small, fast-multiplying churches there than to launch large.

“We try to dispel” the myth that full funding is always best, Childress said. “We look at the planter, their vision, their strategy, and their context. All of those things come into play when we talk about funding. We don’t want to let funding drive everything.”

As church leaders continue to process the new research, Bird offered one final caution: This data isn’t the whole story. It describes the past. It doesn’t offer a sure prediction for the future.

“We need to define success,” Bird said. “I’m looking at a picture in time that doesn’t finish the story. For a church that launched two, three, or four years ago, where will it land? We don’t know.”

David Roach is a freelance reporter for CT and pastor of Shiloh Baptist Church in Saraland, Alabama.

News

Christian Fiction Queen Says Goodbye to Hallmark, Hello to Karen Kingsbury Productions

As novelists embrace entrepreneurship, they find ways to take more control.

Illustration by Alex Nabaum

Karen Kingsbury knows how to tell a story. But she’s never done it like this.

She has a woman on the ground. But not “a woman on the ground” on a page of her next novel. An actual woman on the actual ground, on the pavement in Franklin, Tennessee. The paramedics come, along with the police and a running man, and it all happens in a choreographed swirl—choreographed by Kingsbury, who has been called the “queen of Christian fiction,” along with her producer Natalie Ruffino Wilson and director Tyler Russell.

The cameras reset. The lights. The actors. Kingsbury stays glued to the monitors, closely watching how everything is framed. She hears the shout of “action,” and they go again—take two or 27—shooting the scene from the top.

The scene is part of Someone Like You, the first full-length feature from Karen Kingsbury Productions. Kingsbury is the author of more than 70 titles, including Sunset, the 2008 novel that rose to the top of the New York Times bestseller list, and several series about its fictional family, the Baxters. She has also written nine other series, 15 standalone novels, 10 children’s books, and some true crime. She’s sold, according to her calculations, more than 30 million copies.

And she’s not completely new to film, either. Hallmark has made four of her books into movies, another was released on the streaming service Pure Flix, and another did a circuit of film festivals and won a nice handful of awards before a general release in 25 theaters.

But this is the first time she’s making a movie herself. It’s her film. Her story. Her production studio.

“I really felt like it wouldn’t be what I pictured it to be unless I did it myself,” Kingsbury told CT. “I’m running towards the Red Sea. God’s parting the water, but my toes might get a little wet.”

Running towards the Red Sea is not cheap. Kingsbury and her husband have invested $2 million into Someone Like You. They’ve committed another $1 million to publicity and advertising.

The money comes from a commercial real estate investment. Early in 2022, a business partner decided to get out of an investment, sold the property, and cut them a check. The couple had a conversation—“What would you do if you had $3 million?”—and came up with a plan. This plan. They launched Karen Kingsbury Productions in September.

It appears to be a new idea in the history of the Christian fiction market.

Dallas Jenkins, creator and cowriter of The Chosen, started a production company with his father Jerry B. Jenkins. But it wasn’t primarily a vehicle for turning his very successful novels into films.

Alex and Stephen Kendrick have had some success with their production company, Kendrick Brothers, but they are pastors, not novelists.

Donald Miller has a producer credit on Blue Like Jazz, but he didn’t start a studio. He invested $350,000 of royalties from his popular memoir in the film. (And lost two-thirds of it.)

“The advice I got was ‘Don’t use your own money,’ ” Kingsbury said. “And ‘Don’t put it all in one film.’ Everything I heard, I’m going the other way. But I feel good about it.”

Kingsbury still has to find a distributor for the film, and she doesn’t know where she’ll find money for a second one before seeing profits from Someone Like You. But industry insiders say she may be uniquely suited for this gamble.

“Such a production initiative, I suspect, would require an immense following, massive unit sales, and a ready-out-of-the-chute cinematic audience,” said Jeff Crosby, a publishing veteran and president and CEO of the Evangelical Christian Publishers Association. “I have not personally heard of any other novelist contemplating such an undertaking.”

But other authors are similarly taking control of the production process. They increasingly feel like the business of fiction can’t be left to others. The novelist must also be a marketer, social media expert, and perhaps above all an entrepreneur.

“In the end, you’re the one who’s going to be the biggest advocate for your work,” said Steven James, author of the very successful series of Christian psychological thrillers the Bowers Files. “You have editors, agents, and marketing, but nobody cares about it like you do. You have to be the one who is going to knock on the next door.”

The Christian fiction market is in such a tumult, according to James, that no one really knows what will sell books. And if someone does know, and has some success to point to, that doesn’t mean they will know in the future.

“It’s a strange landscape,” James said. “You try to stay flexible. You try to respond to the next thing. And as a Christian, I really feel like you have to follow your calling.”

Rapid market shifts are challenging. But they also create new opportunities for fiction authors who are thinking entrepreneurially.

E. Stephen Burnett, cohost of the Fantastical Truth podcast, hopes that such shifts might create space for more evangelical fiction genres to flourish. He likes science fiction, fantasy, and speculative fiction. With a few exceptions, these kinds of stories have not done well in Christian bookstores and struggle to find space on the “inspiration” shelves at Barnes & Noble and Books-A-Million.

But now there are more ways to find an audience. He points, for example, to Oasis Family Media, an audiobook company that found success releasing recordings of L. Frank Baum’s and Edgar Rice Burroughs’s fiction. Oasis recently bought Enclave Publishing, which specializes in Christian fantasy and science fiction.

“They see a need to diversify Christian-made fiction—and potential profitability in the fantasy genres,” Burnett said. “The company president told me … ‘I want to be the first publisher of speculative fiction to get a regular movie series on the Hallmark Channel.’”

Lori Bates Wright, whose fifth novel, The Adventuress, just came out, is not looking for a path to film production. But she can testify that tumult in the media marketplace creates new opportunities for Christian fiction authors.

Her first book sat unpublished under her bed for 20 years after she “burned some bridges” in the publishing world, she said. Then, in 2017, a friend told her how Amazon had transformed self-publishing. Authors could release their fiction digitally, and Amazon would deliver the books to e-readers.

“I prayed about it and decided to take things into my own hands,” she told CT. “I have to do my own marketing and hire people to do the proofreading and cover design and that stuff. But I talk to traditionally published authors, and they’re doing that too. And, honestly, not making the profit margin I am.”

She’s proud of her first book, True Nobility, but really credits her success to the cover artist. The image shows a woman from the nose down standing in a field with her arms crossed, wearing a rich, blue ball gown. She believes the quality of the cover convinced readers to try her book, which allowed her to build the readership she has today.

“It doesn’t matter how good your story is inside if you can’t get them to it,” Wright said.

Maybe there was once a time when fiction authors could just write and leave the business side of things to others. But it isn’t like that anymore, Wright said. When she is working, she focuses on plot, character, and the flow of sentences for a little more than half of the day, and then spends the rest of her time on social media and communicating with the people she employs—two editors, a proofreader, the cover artist, and a marketing team.

She’s as much a business owner as she is an author. But this is what success in Christian fiction looks like. She has a story to tell, and she has to become an entrepreneur to find a new way to tell it.

“I’m at a different level than Karen Kingsbury,” Wright said, “but it’s really the same.”

Daniel Silliman is news editor for Christianity Today.

Correction: A previous version of this article said Dallas Jenkins started his production company with his mother. He started it with his father.

Books

Libraries Aren’t Safe, But They Are Good

Amid controversies and threats of defunding, Christian public librarians work for the good of their communities.

Pauline Baynes | Getty / Michael Burrell | Edits by Christianity Today

In a field in Missouri outside a public library, a few teenagers stood with homemade rockets they’d made alongside a librarian in a white lab coat leading a countdown. It was a warm fall day, with the smell of prairie grass baking in the sunshine. Tyler Clark, a recent physics graduate volunteering for the library’s first rocket launch, was working a bike pump to generate compressed air to shoot the rockets. Clark and Shawnna Thompson, the librarian, had built a launch tube out of PVC pipes and bike valves donated from a local bike shop.

“Everyone run in opposite directions if I yell, ‘Scatter,’” Clark joked.

This Saturday at Nixa Public Library, the teens had learned how to build and launch rockets using just cardboard tubes and compressed air. With paper and tape they made fins and a nose. Clark explained how to make their rockets aerodynamic and fly high. As they set up a launch outside in the field, other kids and library patrons stopped in the parking lot to watch.

Shawnna Thompson and Tyler Clark lead a rocket launch at Nixa Public Library. Photo courtesy of Emily Belz
Shawnna Thompson and Tyler Clark lead a rocket launch at Nixa Public Library.

“Can I get a countdown?” Thompson said, holding the pipe at launch angle.

“Three hundred seventy-six … seven … one … go,” one of the teenagers said.

With a whoosh, one of the teen’s rockets shot up about 80 feet into the sky, farther than expected. She had designed the nose with more weight as Clark had taught them. The teens launched the rockets over and over, trying to go higher and farther, then went running and slipping and falling in excitement across the field to retrieve their rockets for another launch.

Clark applauded the beginning of the Christian County Space Program and had all the kids sign the PVC launcher for its inauguration. As they packed up, one teenager turned to the librarian and said, “Today was a good day.”

In Moosonee, Ontario, Canada, there was no public library. The library in Cochrane, Ontario, would send us bags of the books we requested on the train!


– Matthew McGhee, automation tech, Canadian American now living in Gainesville, Texas

Generally overlooked in the library battles raging around controversial books—and in some cases, defunding—is the reality of what many librarians spend most of their time doing: stewarding public spaces for needy communities. Librarians who are also Christians often feel caught in the crossfire when conflicts arise over content in books and when their work is challenged primarily by conservative Christians. A 2020 study showed that librarians were already experiencing low morale over conflicts with patrons and an ever-growing job description, including things like responding to drug overdoses.

“Christians can be Christian and not a bunch of hotheads,” said Lowell Walters regarding today’s library conflicts and controversies. Walters, a Christian, directs a county library in Arkansas, not far from a nearby library that is embroiled in a defunding controversy. “Just have faith and confidence in God to live your life,” he said. “This isn’t the time to withdraw into your church. … You need to be out there. Do things kindly and do things right.”

Most of the recent book conflicts have occurred in public schools. A Florida public school moved 115 challenged books to a restricted section, and the state of Arizona banned books with descriptions of sexual conduct from public schools.

But some public libraries are facing defunding over the same issues. Voters cut the funding for Craighead County Library in Arkansas by 50 percent after residents became upset about a gay pride display at the library. Voters defunded Patmos Library in western Michigan in August over graphic novels with sexual content. One campaign sign there read, “50% INCREASE to GROOM our kids? Vote NO on Library!”

In some ways, these controversies mirror sex education debates. Some titles are indeed controversial for youth. For example, Gender Queer, one of the most regularly challenged titles, is a graphic novel targeted to teens that depicts oral sex and masturbation. And on the other side of the debate, sometimes more activist-minded library defenders will claim, “Book ban!” when a parent questions any title in a collection, often rallying a national outcry.

Academics have noticed in the past 20 years that the public’s understanding of libraries has shifted from that of a “public good” to that of entities providing services to customers, like McDonald’s. If the customers are happy, the libraries get money. In conservative counties, customers are mad about sexual content in books, and in liberal counties, customers want more liberal activism.

As in society at large, the political tensions seem unsolvable. But if Christian librarians can work for pluralism in the public library—finding ways to serve their communities and coworkers no matter their faith background—can we work for it elsewhere? Faithful public librarians can show how to live in a community with passionate and serious disagreements by listening to criticism, trying to find solutions, and making their libraries welcoming to as many different people in their communities as they can.

When I was 5, I had bad cancer. So much throwing up with the chemo (before antinausea drugs). It was so, so hard. But we used to stop by the library after getting out of the hospital—and the books in the children’s section in the basement would help so, so much.


– Tiffany Eberle Kriner, farmer, northern Illinois

Back in Nixa, Missouri, while the teenagers were launching rockets outside, Renee Brumett, a Christian and the executive director of the Christian County Library System, was working in her office.

She is like the mayor of a small town, tending to book challenges but also to tree trimmings and roof leaks at buildings across the county. Recently, she had to figure out what to do with some controversial speed bumps. One new library branch installed speed bumps in the parking lot to deter cars from slicing through the lot as a shortcut. But the bumps were too severe, designed to slow cars to 1 to 2 mph, and patrons complained. One day a library patron using a motorized wheelchair got stuck on a bump. Brumett and her staff figured out a $900 fix to lower the height of one hump and narrow another by 36 inches.

The library aims to reach and welcome locals in a variety of ways. About 10 percent of the county population lives far enough from library branches that, in more rural spots, it set up book pickups and drop-offs at a gas station and a burger shop. The library gives away seed packets in the spring. Paula Bishop, a longtime Christian County resident, got zucchini seeds, planted them, and ate their fruit this summer.

Christian County is rural but growing and changing rapidly. In 1970, Nixa had 1,600 residents; now, it has about 24,000. That growth has brought anxiety from some residents that the politically conservative and literally Christian county is changing.

The county is a bedroom community of Springfield, which is home to several Christian colleges (Baptist Bible College, Drury University, and Evangel University) as well as the headquarters for the Assemblies of God. Walk into a coffee shop on a weekday morning and men are meeting for a Bible study. Go to a high school football game and teenagers are wearing Christian pregnancy center shirts.

Brumett shares their faith, but she can feel caught in the middle between library critics and library defenders.

In Nixa, the school board last year voted to remove two books from the public school’s library and restrict 10 others over sexually explicit content. One parent at a meeting called for the school librarian to resign and for staff allowing “pornographic” books to go on a sex offender registry.

Bishop, a Christian County Library board member, told CT she has had a library card in the county for 55 years; she doesn’t remember libraries getting caught up in political debates before. If the community can work its way through these controversies, she hopes, “Maybe people will see the value of the library. … It’s easy to deny something you don’t use.”

That’s how these Christian librarians are approaching controversies too: hoping that the way they do their work builds trust with coworkers and the community. One day, the Sparta branch of the county library was short-staffed, so Brumett went to work the desk for a few hours. A 92-year-old man came in asking for help to renew his radio license, which had to be done online. Brumett sat with him for half an hour filling out the form. The license was good for 14 years, and the man wondered if he should have gone to all the trouble.

“These are the things we do to help people continue to feel valuable and active throughout their life, even when they feel left behind,” Brumett said.

Inside the tiny Nixa branch, one wall features a row of empty coat hooks with a sign above them that says, “Invisibility Cloaks, Take One.” People can check out Wi-Fi hotspots—helpful in a rural area. Another branch, Ozark Public Library, is across from Finley River and lends out fishing poles.

In glass-walled study rooms that surround the main stacks at Nixa, tutors meet with students and a rug-hooking group convenes to make rugs together. One Bible study uses the rooms to meet regularly. Some parents drop off their sick kids at the library on their way to work (which the librarians don’t endorse, but they try to make the best of it). “My biggest concern is restraints on the library being able to be the library,” Brumett said.

This morning our public library provided us with notary services for paperwork to adopt our foster son.


– Ian Hard, Presbyterian pastor, Pembroke, New Hampshire

Public librarians for the most part are hesitant to speak publicly, especially about their faith. Ben Brick, who works at the Omaha Public Library, said Christian librarians tend to keep their faith quiet because they work for a government institution. “Add to that, a fair mix of us tend to be quiet in general,” he said. Brick often is surprised to learn another staffer he has worked with is a Christian.

Christian public librarians know of few resources for living their faith in their vocation, especially as it becomes more challenging. Brick leads a public librarians’ interest group within the Association of Christian Librarians, but it is relatively inactive, he said.

Our church met in the library’s basement for several years when I was growing up.


– Noah Trask, church youth director, Hanover, Pennsylvania

Ricardo Cárdenas, a librarian who also serves as a pastor around the corner from his library in Colorado, feels like he has to do translating in both directions: to non-Christians who have stereotypes about Christians and to Christians who have reservations about libraries.

At Anythink, the independent library district outside of Denver where he works, almost all of the staff are Spanish-speaking, reflecting the surrounding community. The staff see poverty and other community problems. Librarians now train to de-escalate mental health crises and recognize signs of domestic abuse. Cárdenas recalled librarians responding to drug overdoses in the library. But they try to focus on hospitality and have hosted concerts where they serve empanadas and horchata.

He wants Christians to recover the view of libraries as a public good, seeing through the Kuyperian theological tradition that God’s grace is, as he puts it, in “the joints and cracks of all of life.” In his library, groups of adults with disabilities were spending their days in the building, so the staff decided to start running programming for them, including story time and mini concerts.

“You can’t look at those things and not say, ‘That’s good,’” Cárdenas told CT. “If it’s good, it must come from God at some level.”

As a librarian, Cárdenas naturally started looking for more reading on all of this. He’s read one of the few academic books on the topic, Christian Librarianship: Essays on the Integration of Faith and Profession, edited by Gregory Smith at Liberty University. Smith has written numerous articles about faith and librarianship and found only six Christian institutions in the US that offer master’s degrees in library science; four of the six are Catholic.

Cárdenas also read Craig Bartholomew’s Contours of the Kuyperian Tradition, Richard Mouw’s All That God Cares About, and Tim Keller’s Every Good Endeavor.

“If you trust what the Scriptures say, which is that anything good comes from above, then we should praise God and find hope,” Cárdenas said. “And there’s lots of places to find hope in this world, including our public libraries, including in public schools.”

Librarians in his district have been trained in how to handle people who are angry about books. One man came up to Cárdenas furious about a book that was critical of former president Donald Trump. Cárdenas told him that the library had other books that were supportive of Trump, but the man left in a huff.

Brick sees this too in library work now, explaining that just interacting with people—whether patrons or fellow staff—results in more conflicts than it did before the pandemic. “As a country, we’ve come through a traumatic time,” he said. “People are showing signs of that trauma.”

One librarian has a high-functioning child on the spectrum and helps me understand my grandson.


– Jenny Fisher Savage uses St. Louis County Library system

Lowell Walters, the Arkansas library director, runs the Mississippi County Library System, which has six branches. The area is centered around the steel industry and experiences a low literacy rate and rural poverty.

Some children come to the library hungry, often with parents not very involved in their lives. They might not have internet access at home, or they may be taking care of their younger siblings.

Walters keeps a chinchilla named Romeo in the library to help engage children and said he would have more “critters” if he had the staff to take care of them. Children “in their generational conversation thing” would never talk to staff, but he said they’ll talk to librarians when they’re taking care of Romeo.

Walters also builds model railroads as a hobby, so the library is going to have children build one in a branch as a STEM project, teaching them electronics and art.

The librarians see the darker side of life too; Walters had to ban a man who they discovered was propositioning young girls on library computers and in person at the library.

On book controversies, Walters says the community regularly requests bodice rippers: “Society wants the trash. That’s an evangelism problem, not a public library problem.” He added that libraries are free spaces for collections to have LGBT and Christian material too: “The more Christians want to censor things, the more then that can come back and censor Christianity. That’s the nature of censorship.”

We are a homeschooling family. We have a great library system and are able to get many books through there to save on costs. We can also request books (one per day!) that we want the library to purchase. Not that we use the request that much, but they’ve never turned down a request.


– Kathryn White uses Porter County Library System, Indiana

The first book challenge Brumett, the Missouri librarian, received as director of a county library system was about an Amish romance novel. A patron complained that it was too steamy to be shelved in the regular fiction section. Brumett read the book and agreed (in addition to thinking it was terrible). She moved it to the shelves with the other romance fiction.

Brumett’s philosophy on controversial titles is to make sure patrons know what they’re getting; whether it’s a bodice ripper or other content, she doesn’t want people to be surprised. When the library did a Pride book display, Brumett got one angry phone call and talked it through with the person, explaining that the collection is trying to represent everyone in the community. That’s what she wants: one-on-one conversations, not shouting on social media. She tries to find a way to say yes to something when conflicts arise.

“It’s easy to feel that there’s this big cloud looming overhead,” Brumett said about controversies that might come her way. But she tells herself: “Think through what can go wrong but also what can go right. … People just want to be heard.”

Brumett loves driving between her library branches in the fall. The weekend of the rocket launches, the trees were in full color and the sun was setting at the Ozark Public Library, which was hosting an outdoor concert featuring a local singer. The librarians put out cider, and kids ran around throwing paper airplanes while the music played. Some solo elderly people arrived carrying lawn chairs. One girl got a cut and asked the librarian for Band-Aids. After the sun set and the music ended, people stuck around to talk.

Emily Belz is CT’s news writer.

Testimony

I Wanted to Die for Allah. Now I Live for Jesus.

As a militant Muslim, I never expected to have any dealings with Christians, much less to befriend them.

Matt Williams

I was born and raised in Saudi Arabia as part of a devout Muslim family. Growing up, I considered myself a devoted follower of Islam, one who applied its teachings to every aspect of his life. I believed that Islam was the only true religion and that those who didn’t accept Allah as their God and Muhammad as his messenger were doomed to hell.

I had nothing but contempt for Christianity. I believed that Muslims were superior to all others, that all non-Muslims were infidels, and that Jesus was a prophet sent by Allah, not the divine Son of God. As far as I was concerned, he had never been crucified, never died on a cross, and never been resurrected. I believed he had ascended into heaven, but only to be saved from his persecutors before coming back at the end of times to restore Islam as the true religion of Allah. All in all, I grew up harboring intense hatred for Christians, Jews, and all who refused Islam.

By age 12, I had memorized half of the Qur’an, and my goal was to memorize all of it—all 114 chapters, all 6,236 verses. At age 15, I was prepared to die on behalf of Allah, like so many young people who were journeying to Afghanistan to fight the Soviet Union alongside Osama bin Laden. (He was a hero to us at that time.)

Were it not for my mother, who pleaded with me to stay behind, I would have joined this “holy war.” I believed that the rewards awaiting Muslims who died in the name of Allah were greater than any other a Muslim could receive. I was certain that by sacrificing my life in this manner, I would make it to paradise with all my sins forgiven.

Interacting with Christians

The more I grew up, however, the more notes of doubt began to creep in. As I gained a greater familiarity with the language of the Qur’an, I started seeing messages of hate within it, messages I could not understand and did not like at all. How, I wondered, could God hate his own creation simply because they do not accept him? On some level, I thought God should be above that kind of petty vindictiveness. But sharing such thoughts and doubts with others would have caused me lots of trouble and likely jeopardized my safety, as the penalty for blaspheming Allah and leaving Islam was death.

After finishing college in Saudi Arabia, I went to the United States to pursue my graduate education in engineering. But I had a dilemma. Islam teaches its followers not to befriend Christians, and in the Muslim world people truly believe that the United States is a Christian nation—in other words, that everyone born in America is born a Christian. (The category of born-again Christian, as a measure of genuine faith, was unfamiliar to me.)

In the summer of 1989, I arrived in the United States filled with fear and discomfort. In order to receive the best education, I knew it was imperative to attend an American university. But I was apprehensive because that meant having to interact with Christians.

After living in a dormitory for about a month, I began feeling the need to become more familiar with American culture and to sharpen my English language skills. Around that time, I heard of something called the International Friendship Program, which paired students like me with local volunteers who would provide help and hospitality. I signed up for the program, not knowing it was a Christian ministry.

Almost two weeks later, a young couple from the program contacted me and indicated that they were the family assigned to work with me. And for the next seven months, this family showed me love that far exceeded my expectations, love of the sort I had never experienced among my fellow Muslims.

In November, this family invited me to their home for Thanksgiving dinner. Only then did I realize this was a Christian family, because they asked if they could pray before the meal. I admit that my heart sank at this moment. I had never realized that Christians are actually filled with love and not hate, as my Muslim upbringing had led me to believe.

This family had never shared the gospel with me, but they had shown me what the gospel looks like. And on that day, I walked out of their home with great doubts about my faith and its teachings. I vowed that I would do research on Christianity, hoping to learn more about how Jesus could make such a profound difference in someone’s life, offering the kind of peace and joy I had never seen before.

Seeing the light

A few years later, after earning my master’s degree, I joined a local engineering firm. There I met another born-again Christian. I was impressed by his faith—his joy, his peace, and the light that seemed to shine forth from him. And when he invited me to his home for Christmas dinner, I noticed that his wife and kids had the same qualities. They were just like the family I had met in college.

At this point, I couldn’t hold back my curiosity any longer. I asked him why he was so different from those around him. He told me he was a born-again Christian, and he shared his testimony. Once again, I was gripped with the desire to know more about Jesus.

From that moment forward, God allowed me to go through numerous trials and adverse circumstances in my life, all of which increased my interest in Christianity. And in May 2001, going against everything my Muslim faith had taught me, I made my first visit to a Christian church. Over the course of the next six months, as the church studied the Gospel of John, I learned who Christ truly is.

In November 2001, without a shadow of a doubt, I accepted Christ as my Lord and Savior. But it wasn’t easy at first. Within a matter of months, I lost my marriage due to unfaithfulness from my spouse, and I also lost my job. It felt like Satan was actively trying to destroy my faith. But these months taught me invaluable lessons about having a personal relationship with Jesus and learning to depend on him through all circumstances. During this time, God revealed his awesome glory to me in ways I could not deny or doubt.

Since then, my life has changed forever, and I am no longer the man I used to be. Today I lead a global ministry called CIRA International, which I founded by God’s grace in 2010. Our mission is to reach Muslims for Christ, to equip believers with practical tools for effectively sharing the gospel with Muslims, and to disciple new believers, especially those coming from Muslim backgrounds.

In addition, I teach classes and seminars on Islam at various churches, so that my brothers and sisters in Christ can learn how to better witness to their Muslim neighbors. And at my home church, I head up a newly established chapter of the International Friendship Program, the very ministry that planted the first seeds of gospel hope in my heart almost 16 years ago.

I came to know my beloved Jesus through simple acts of love. And I pray God will use my own simple acts of love to bring glory to himself by drawing others to a saving faith in him.

Al Fadi teaches courses in biblical theology, business, and comparative religion at Arizona Christian University.

Books

In Christian Publishing, ‘Platform’ Is Being Weighed and Found Wanting

Favoring big-name authors and “influencers” might be good for the bottom line, but not always for the books—and readers—themselves.

Illustration by Ryan Johnson

Best seller dropped by publishing house for factual errors.” This story grabbed my attention as I was scrolling through the news one day during my first year of seminary in the fall of 2012. The book in question was written by a name I knew well: David Barton.

Growing up homeschooled and raised in a Southern Baptist congregation, I was familiar with Barton’s writings, which purport to show that America was founded as an explicitly Christian nation. Knowing his influence among churches, I didn’t doubt his credentials, either as a historian or a political activist. I found it surprising, then, when his publisher, Thomas Nelson, discontinued The Jefferson Lies only months following its release, after it was proven to contain basic factual inaccuracies. In the years leading up to this, Barton had built an influential brand through self-published books and educational videos, one that helped pave the way for a book deal that his work didn’t justify.

That was my first encounter with something people in and around the world of Christian book publishing know well: the problem of platform. Broadly speaking, platform is an indicator of an author’s sales potential, based on certain measures of preexisting popularity. Ask ten publishers for a definition, however, and you’ll get ten different answers: things like reputation within a community, institutional backing, number of social media followers or newsletter subscribers, or ticket sales at speaking engagements. The industry has no consensus on the matter, but platform remains a core consideration throughout the publishing world today.

Of course, Christian publishers are not the only ones weighing the extent to which platform should influence the choice of what authors to publish. Evaluating a writer’s platform is standard practice for book acquisitions across the publishing industry. But Christian publishers do bear a unique responsibility of stewarding their work well by virtue of their commitments to Christ and his kingdom. As I interviewed dozens of authors, publishers, and agents across the spectrum of Christian publishing for this article, it became clear to me that faithful stewardship in this industry is often easier said than done.

On one level, the goal of publishing a book is simple: selling the book. To varying degrees, vetting the sales potential of an author has always been part of the book acquisitions process. “It doesn’t do authors or publishing teams any good if they invest months (even years) of their lives into a book that will likely only sell a few dozen copies,” said Kyle Rohane, an acquisitions editor at Zondervan (and formerly a CT editor).

Some authors accrue a platform naturally, perhaps by virtue of their affiliation with a church or university, their life experience, or their educational credentials. But social media offers otherwise unknown voices the chance at heightened visibility, and a writer’s online following has become a standard metric publishers consider for book deals. This dynamic has led to a tendency among publishers to evaluate prospective authors on the basis of their influence and not necessarily on the quality of their work.

For those on the outside looking in, it can be easy to write off an emphasis on platform as nearsighted, perhaps even as adrift from faithfulness, especially after witnessing the fall of so many high-profile Christian leaders in recent years. But the matter is not so simple. Every publishing contract entails uncertainty and risk. Manuscripts require editing, formatting, graphic design, printing, marketing, and distribution, all of which involve significant time and expense. Without knowing whether these investments will be successful, weighing an author’s platform helps publishers assess the risk associated with a book project.

There are valid reasons, then, why Christian publishers sometimes lean on big-name authors as a strategy for turning a profit. At the end of the day, publishers have legitimate bottom lines to meet. Their revenue serves missional goals as well as business interests. Higher earnings translate into better compensation for authors. Financially successful books also give publishers some cushion for covering the costs incurred by titles that sell poorly, which grants them greater leeway to take chances on authors who lack obvious sales potential. In this sense, profit can liberate publishers to consider factors other than profit.

Larger, more structural reasons also drive Christian publishers toward an emphasis on profit-seeking and featuring authors who check “platform” boxes. Christian publishing is a diverse field, including nonprofit and independently owned presses and corporate-owned entities. HarperCollins, one of the “big five” English-language publishers, includes two major Christian outfits (Zondervan and Thomas Nelson) under its corporate umbrella. Other historically independent publishing houses have been folded into larger ownership, such as WaterBrook and Multnomah at Penguin Random House, and Regal at Baker. (NavPress, the book-publishing arm of the Navigators, entered into a partnership with Tyndale, which sells and markets its books, but NavPress retains editorial control over the titles it publishes.)

Last year, Jeff Crosby, president and CEO of the Evangelical Christian Publishers Association and former publisher at InterVarsity Press, described consolidation as the “most significant change” of the last quarter century in publishing. “It’s moved from a ‘terms of sale’ paradigm, set by publishers, to a ‘terms of purchase’ paradigm, set by customers,” he told Publishers Weekly.

In other words, where independent presses enjoyed significant freedom to develop and adhere to their own purpose and mission, consolidation can weaken that freedom in deference to corporate goals, which are often sales driven and consumer focused. Consolidation means more market share and earning potential, which generates an increased pressure to maximize profits. When that is combined with marketing savvy and an eager customer base, religious publishing transforms into a major industry valued at upward of a billion dollars annually, with profit and mission potentially set on a collision course.

Though an emphasis on profit is by no means unique to Christian publishing, multiple authors I interviewed noted that fellow authors who have published with nonreligious presses felt less pressure to build a following, due in part to marketing efforts that are less dependent on the author’s social media presence. The Christian publishers I spoke with said they did not contractually obligate their writers to build their online platforms or goose their social media metrics. Even so, authors I interviewed made it clear that they feel implicitly tasked with doing so if they wish to maintain successful publishing partnerships.

Just as publishers vary in how they define platform, they vary in how they translate platform into quantifiable goals for author visibility. Each individual press takes an author’s platform into consideration, but the extent to which it does depends mostly on internal sales expectations, which drive the level of risk the press is willing to tolerate when working on a particular book.

For aspiring and established authors alike, this can mean never being sure they’ve done enough to attract an audience. Mary DeMuth is the author of more than 40 books, including The Most Misunderstood Women of the Bible and The Wall Around Your Heart, and she hosts a podcast (Pray Every Day). She explained that one of her recent books was contracted by a publisher in large part due to her platform, even though another publisher had rejected the identical manuscript for the same reason. “It’s an upwardly moving target,” DeMuth said. “Just when you think you arrived, you haven’t.”

To muddy the waters further, the Christian publishing industry has grown increasingly aware in recent years that an author’s social media following is no guarantee of commercial success. Not only is platform fickle, but it often generates unreliable projections. Although boasting tens of thousands of followers on Instagram and Twitter might seem like a sure-fire sales formula, this is not always the case—especially considering the recent controversial phenomenon of purchasing social media followers.

Samuel James, associate acquisitions editor at Crossway, emphasized this point. “Internet clout is a moving target,” he said, “and it’s so easy to manipulate.” A massive following does not always garner book sales because it fails to measure audience engagement. An engaged audience, one that “likes” and interacts with an author online, is far likelier to buy an author’s book than an audience that’s been purchased for show.

An overreliance on platform, then, can sometimes prove unsound purely as a business matter. For many people in and around Christian publishing, though, the biggest concern isn’t that platform-driven decision making hurts the bottom line but that it undermines the mission of making good, Christ-honoring books. Investing in big-name authors with outsized social media presences might lead to financial rewards, but often at the cost of elevating authors more skilled at drawing attention to themselves than at writing with beauty, clarity, or theological astuteness.

When platform is king, book deals can lend credibility to authors whose platform defines their authority. “A big platform doesn’t tell us much of anything, positive or negative, about the soundness of someone’s message, let alone their maturity or character,” said Katelyn Beaty, author of Celebrities for Jesus and an acquisitions editor at Brazos Press (and a former CT editor).

Authors, for their part, feel pressure to promote themselves and their work rather than focus on the quality of the work itself. When Jasmine Holmes committed to becoming an author, she was advised that building a platform is part of the process. Now, with multiple books under her belt (including Mother to Son and Carved in Ebony) and others under contract, she describes feeling like “as much a marketer or internet personality as a ‘writer.’”

During my interviews, authors consistently spoke of their desire to create timeless books that make a positive difference in the spiritual lives of their readers. Nonetheless, they all say they contend with the temptation to obsess over sales potential rather than labor over something beautiful, lasting, and true. Ashley Hales, author of A Spacious Life and Finding Holy in the Suburbs, described how numbers are often equated with success, effectively focusing writers’ time not on craft or theological education but on delivering a one-note message to improve their brand.

When both authors and publishers slip into the habit of selling personalities, books can function as mere vessels for the personality in question rather than texts to be read, analyzed, and appreciated on their own merits. The platform itself can become the product. And this dynamic, beyond reshaping the incentives of author and publisher alike, can pave the way for deceptive and ethically dubious practices.

Among these is ghostwriting, a term dating to at least the 1920s and a practice going back much further. Ghostwriters are hired to produce a manuscript in the name of someone else, and they are often paid to remain unassociated with the final product and stay quiet about their role in creating it.

Having spent the better part of the past decade in publishing-adjacent roles, I am surprised any time I discover that a personality-driven release was actually written by its author rather than a ghostwriter.

When the scales tip in favor of metrics like platform, what incentive is there for celebrities to craft their own books if they can simply outsource the writing of their next guaranteed bestseller? While ghostwriting is neither illegal nor explicitly immoral, it is a sleight of hand that fundamentally misleads readers about who deserves credit for writing the book. In recent years, some Christian publishers have begun crediting ghostwriters, but this is not common practice across the board.

Christian publishers, by virtue of their faith commitments, have a responsibility to care for the souls of their authors and their readers alike. What does it look like to publish books in a distinctly Christian manner, with an eye for more than the bottom line or a spot on the bestseller list?

Every publisher I interviewed had the same answer: It begins with a clear mission and vision that pervades the organization from top to bottom. When a press defines success primarily by sales figures, it will naturally defer to an undue emphasis on metrics like platform. But when a publishing house commits to a robust vision of beauty, goodness, and truth, these values function as natural guardrails to guide business decisions.

Ethan McCarthy, an associate editor at InterVarsity Press, said a clear institutional identity allows platform to “diminish to its proper place and be simply a question of, is this person up where people can see and hear them? And if the answer is no but they have something of value to say, then the question becomes, how can we get them up a little higher?” When governed by a shared vision that transcends questions of profit, platform can become more of a partnership than a burden. If an author has something valuable to say and that something fits with the identity of a press, then a lack of online influence shouldn’t have to be a deal breaker.

Putting such a vision into practice will require publishers to shoulder more responsibility for marketing their books so that authors aren’t overwhelmed by pressure to drum up interest on social media. On more than one occasion, authors I interviewed voiced their desire for stronger collaboration with their publisher, ranging from enhanced marketing assistance to an explicit assurance that writers aren’t obligated to build an online presence. Imagine, for instance, a book-launch plan that emphasizes an author’s engagement with his or her local church and community, supplementing online campaigns with in-person distribution channels.

Author K. B. Hoyle recently cofounded Owl’s Nest Publishers, a press aimed at publishing books that capture the imagination of adolescents. (It is not formally Christian, although Hoyle is a believer.) She told me the business started with a commitment to reaching an audience through reliable measures outside of social media. “In marketing, you build a lot of fans,” she said, “but it doesn’t always translate into sales.” So rather than pushing authors to build their brands online, she and her team are taking the more traditional approach of calling classical schools and librarians, networking at book fairs, and canvassing local communities.

Alexis De Weese, senior marketing manager at Zondervan Reflective, said she regularly cautions against any metrics that fail to respect the humanity of both the authors and their readers. “A tension must be held between hospitality and pastoral care,” she said. “You have to host people around ideas the same way you host people for a dinner.”

Ultimately, escaping the platform trap depends on a willingness to look beyond numbers and see the hidden potential, however obscure an author might be by social media standards. Todd Hains, an academic editor at Lexham Press, said it best when he told me: “Part of publishing a great book is showing people what is possible.” That can require embracing the risk of producing work that doesn’t lend itself naturally to relentless online promotion, work that is quieter by nature but weightier because of it.

Flannery O’Connor wrote in Mystery and Manners, “There’s many a best-seller that could have been prevented by a good teacher.” Something similar could be said about the factors Christian publishers are weighing today. Printing books readers want to buy may lead to a profitable business, but it may do little to care for their souls. With an elevated vision and sacrificial commitment, Christian publishers have an enviable opportunity to serve readers with books that truly nourish their hearts and minds. May it be so.

Collin Huber is a professional writer and senior editor at Fathom magazine.

(Editor’s note: This article has been amended from the print version to clarify the relationship between Tyndale and NavPress.)

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