Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America
by John G. Turner
University of North Carolina Press
304 pp., $19.95 (paperback)
"God loves you and has a wonderful plan for your life." Probably no slogan outside the Bible is so familiar to evangelicals as Bill Bright's first spiritual law. More than a few non-Christians have heard this line as well, thanks to tireless evangelism by Bright and staff for Campus Crusade for Christ, which he founded in 1951. Since then, Crusade has become the largest non-philanthropic evangelical parachurch organization, collecting about $500 million in annual revenues. Nearly 30,000 staff around the world share Bright's Four Spiritual Laws tract. These staff members raise their own financial support, a practice pioneered by Crusade that has become standard among missionaries.
In short, Crusade has grown into an evangelical powerhouse, the point of first contact for many college students who moved away from the churches ...1