One-Third of Audience for Christian Books, Radio, TV, and Movies Is Unchurched

LifeWay/NRB study examines whether Christian media is used for discipleship or evangelism.
One-Third of Audience for Christian Books, Radio, TV, and Movies Is Unchurched
Image: Courtesy of the National Religious Broadcasters
NRB 2014 convention

Is Christian media a better tool for discipleship or evangelism? A new study released at the 2015 NRB convention examines just who exactly engages with Christian books, radio, TV, and movies.

“Christian media delivers teaching, music, and entertainment to a predominantly Christian constituency,” said Ed Stetzer, executive director of LifeWay Research. “Not surprisingly, those who embrace Christian teaching will value and consume these the most.”

However, approximately one-third of the audience for Christian media qualifies in LifeWay's eyes as "unchurched." The study found:

  • 35 percent of those who saw a Christian movie last year are unchurched.
  • 31 percent of those who watch Christian TV frequently or sometimes are unchurched.
  • 28 percent of those who read Christian books frequently or sometimes are unchurched.
  • 26 percent of those who listen to Christian radio frequently or sometimes are unchurched.
  • 26 percent of those who listen to Christian podcasts frequently or sometimes are unchurched.
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