The Oracle of Delphi does Wall Street-that may best describe the work of Faith Popcorn.

From her 28th-floor Manhattan office, she makes her living peering into the future of pop culture and selling her best judgments to Fortune 500 companies, including American Express, Eastman Kodak, IBM, and Procter & Gamble. Fortune magazine recently explained, "Popcorn has never claimed to be a scientist. In fact, the main point of her work is that it's intuitive, visceral, and touchy-feely."

In the late seventies, Popcorn presciently coined the term cocooning Americans retreating to "haven at home-drawing their shades, plumping their pillows, clutching their remotes." She also came up with the phrase cashing out to describe the phenomenon of "cashing in the career chips you've been stacking up all these years, and going somewhere else to work at something you want to do, the way you want to do it."

Founder and president of BrainReserve, she has written the best-selling The Popcorn Report and, with ...