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No More Big Ideas

Six years ago, Phil Vischer revolutionized Christian family entertainment by selling 30 million Veggie Tales videos. He was running the largest animation studio between the coasts, and had dreams that his empire, known as Big Idea Productions, would become the next Disney.

But by 2003 his dream was over. After a heartbreaking court decision, later overturned on appeal, Big Idea declared bankruptcy, and Vischer sold the company's assets, including his computer animated characters Bob the Tomato and Larry the Cucumber. His new book, Me, Myself, and Bob (Nelson, 2007) tells the story of Big Idea's rise and fall. We sat down with Vischer to talk about what he's learned.

What did you do after losing Big Idea?

About six months of rolling around and moaning, which is what you do when you wipe out. I also did a lot of reading and praying, asking God to sort through the wreckage and show me what I needed to learn.

Looking back, when did Big Idea get off course? Was there a turning point?

Big Idea was ...

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