Throughout 2007, Leadership and sister publications Christianity Today and Books & Culture explored the theme of "The Church and Mission," specifically addressing the question: "What must we learn, and unlearn, to be agents of God's mission in the world?"
One Sunday Pastor Bob Roberts asked everyone in the congregation at NorthWood Church in Keller, Texas, to invert the collar of the person in front of them, find the label, and call out the nation where the shirt was made. China, India, Vietnam, Mexico, Chile, Kenya, Dominican Republic, and Spain were all mentioned before someone finally said "USA."
The shirts on their backs came from all over the world. It was Bob's way of reinforcing his recurring theme of glocalization, synonymous with Thomas Friedman's "the earth is flat." It describes today's seamless integration between the local and global, a comprehensive connectedness produced by travel, business, and communications.