Steve Sjogren has participated in launching five churches. Recently he has focused his energy on coaching others who are committed to outward-focused living. Sjogren is author of many books including the best-selling Conspiracy of Kindness.

Most books emphasize one-on-one evangelism. You write more about doing evangelism as a community. Why?

I find it incredibly exciting. I love to do a service project and touch larger numbers of people. It's exhilarating to get out there and seed the community. Everyone on the team ends up high-fiving each other. You realize, "We just touched five hundred or a thousand people," And it wasn't just "Here's a bottle of water." We actually got to talk to all those people, even if it was just for a few moments to hand them a card that said, "This is to show you Christ's love." There's an upward spiral effect, an enthusiasm that builds. People start laughing and telling stories and evangelism becomes easy because the courage is contagious.

I think in our day there's ...