It's not that men are complete idiots when it comes to women and romance, as suggested by so many commercials, magazines, and TV programs these days. We just need a few pointers to get us in the right direction—helpful advice on modern etiquette, grooming, and inventive dating in particular. According to a statistic cited in the new romantic comedy Hitch, 60% of a man's impression on a woman is determined by body language and 30% by tone of voice, which is to say that 90% of a man's ability to attract a woman has nothing to do with words. If we can't understand the modern woman, then what's a single guy to do?

This is where the so-called "Date Doctor" comes in. Will Smith (I, Robot) is Alex "Hitch" Hitchens, a romantic consultant trying to pass on to other men what he painfully learned about love and relationships back in college. And judging by his well-furnished apartment, he's doing pretty well for a guy who only works on referrals. The film quickly establishes him as "the cure for the common man"—someone who helps men make a lasting first impression and then guides them through the first three dates with tips on conversation, fashion, restaurants, and the eventual first kiss. Suave and imaginative, Hitch is more effective than Queer Eye for the Straight Guy and the metrosexual mentality.

Will Smith plays 'Hitch,' a professional matchmaker

Will Smith plays 'Hitch,' a professional matchmaker

Of course, for the sake of a good plot, this wouldn't be much of a movie if Hitch didn't face the greatest challenge of his career—or two of them in this case. The first is Albert Brennaman (comedian Kevin James of TV's King of Queens) a shy, middle-aged, overweight, klutzy accountant smitten with Allegra Cole (one of the best fictional names ever). Played by Amber Valletta of Raising Helen, she's a celebrity heiress ...

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Hitch
Our Rating
3 Stars - Good
Average Rating
 
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Mpaa Rating
PG-13 (for language and some strong sexual references)
Directed By
Andy Tennant
Run Time
1 hour 58 minutes
Cast
Will Smith, Eva Mendes, Kevin James, Amber Valletta
Theatre Release
February 11, 2005 by Columbia Pictures
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