We recently had the chance to chat with Shane Hipps, author of The Hidden Power of Electronic Culture (and a FaithVisuals.com consulting editor). In the first half of our discussion, we talked about the importance of discovering the ways electronic media affect our messages, and how electronic media could be misused. In this final section, we talk about what kinds of messages are well-served by electronic media, and ways churches interact with electronic media. We hope you find Hipps's insights as valuable as we did—either way, feel free to comment and discuss below.

Speaking from a specifically church-based context, what kinds of messages are well-served by video or other visual media?

Any messages that demand sustained concentration and intellectual participation or engagement are not well-suited to a video medium. For example, the kind of abstract theological reasoning found in the letters of Paul is extraordinarily difficult to express and depict in visual imagery, since video ...