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The Cult of Mac

Neuroscience shows Apple's impact on the brain is the same as religion.

by Skye Jethani

Many people feel that the greatest threat to Christianity today is postmodernity. Others zero in on relativism. Some believe the enemy is secular humanism. And others believe Islamic fascism is the boogey man. I disagree. In my view the greatest challenge facing the contemporary church is consumerism. By that I do not mean consumption. It's not wrong to consume things. In fact, as contingent beings we've been designed to consume for survival. The only human that doesn't consume is one that has reached room temperature, in which case they are now being consumed. (Do I hear "The Circle of Life" in the background?)

The consumerism I'm concerned with is the one that functions as a worldview. It forms the uncontested assumptions of our lives, and when it intersects our faith our perception of worship, mission, church, community, belief, and even God is fundamentally altered. These are all subject I tackle in my forthcoming book, The Divine Commodity (Zondervan, 2009).

One aspect ...

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