Jump directly to the Content

Risky Business (Part 1)

A business expert warns pastors not to emulate marketplace principles.

I first discovered Jim Gilmore when his book, The Experience Economy, was handed to me by a nationally known church consultant in 2002. If I wanted my church to grow, he explained, I had to employ the marketplace strategies in Gilmore's book. Years later I wrote about my encounter with the church consultant in my first book, The Divine Commodity, and how I believed his advice was misguided. I specifically mentioned the danger of applying Gilmore's book to the church. A few months later my phone rang. It was Jim Gilmore calling to thank me. That was the start of our friendship.

Jim's bio will fill you in on his business chops and publishing accolades, but he's best described as a "professional observer." And his skills are highly sought after by companies and universities. When I'm curious about a random topic, an email to Jim will include a reply with five must-read books on the subject. He seems to know something about everything! He's also the only person I know who teaches at a business ...

Subscriber access only You have reached the end of this Article Preview

To continue reading, subscribe to Christianity Today magazine. Subscribers have full digital access to CT Pastors articles.

July/August
Support Our Work

Subscribe to CT for less than $4.25/month

Homepage Subscription Panel

Read These Next

Related
Lessons in Leadership from King Henry V
Lessons in Leadership from King Henry V
What a battle 600 years ago can teach us today.
From the Magazine
They Fled Ukraine, and Ukraine Followed
They Fled Ukraine, and Ukraine Followed
Escaping Russian missiles, some exiled believers found a new sense of purpose helping refugees.
Editor's Pick
When Churches Put Love at the Center
When Churches Put Love at the Center
How "beloved community" helps us envision tangible ways to embody kingdom values.
close